Firehouse Subs expands presence with entry into the delivery market

With just over 100 days of operation in Brazil, Firehouse Subs takes a new strategic step to consolidate the brand and expand the reach of its operations in the Brazilian market. The American chain, famous for its artisanal subs with protein The word "premiuns" in Portuguese translates to "premiums" in English. Here is the translation: - Portuguese: premiuns - English: premiums Note: If "premiuns" was intended to be a specific term or has a particular context, please provide more information for a more accurate translation., announces the integration of the delivery service into its business model, providing customers with the opportunity to enjoy all the flavor and quality of its menu in the comfort of their own homes.

In addition to increasing convenience for customers, the new development also expands the brand's presence beyond regions where there are no physical stores, thereby accelerating the possibilities of reaching new audiences by offering a menu recognized for its variety and freshness of ingredients, and delivering the gastronomic experience of the stores directly to consumers' tables, as explained by Firehouse Subs' CMO, Daniel Packness.

“In this new sales channel, our customers can check out our offers and the menu full of highlights, which can now be ordered online, and will arrive to the customer following the same standard of excellence as our stores. They will be prepared with high-quality ingredients inside a crispy bun on the outside and soft on the inside, with extra care to maintain the unique flavor and provide pleasurable experiences,” he detailed.

Still according to the executive, before adopting the model, the company structured a logistics framework to ensure a swift and efficient service journey.

“We took great care in developing the packaging to ensure that the quality of delivery was the same as if the consumer picked it up directly from our counter. With the opening of this new channel, we provide our customers with the convenience of receiving Firehouse Subs at their homes, as well as offering an opportunity for new audiences, who have not yet had the chance to try our subs, to experience them.”

The CMO also notes that, in addition to delivering convenience and practicality, the launch of the new service is also a strategic milestone for Firehouse Subs in Brazil.

“Our focus has always been on offering products of excellence and, with this new operation, we ensure that even more people can have access to the quality and unmistakable taste of our subs. It is an important step to strengthen our connection with consumers and accelerate our growth.”

The delivery service, according to Packness, is already available on iFood and will soon be available on other platforms – initially for the Guarulhos region, on a trial basis, before being made available to other areas.