Driven by the growing demand for more agile and personalized financial solutions, the fintech market in Brazil and Latin America is in full expansion. Відповідно до однієїrecent researchdoDistrict, the Latin American territory houses, approximately, 2,7 thousand innovative companies that offer financial services, with Brazil concentrating 58% of this total, what is equivalent to about 1,6 thousand startups. In this context, the transactional business model is the one that stands out the most, representing 35,91% of these startups, while SaaS holds a significant position with 34,22%, reflecting the need for scalable and efficient technological solutions
In rapid evolution, this environment has favored the emergence of innovative fintechs that provide answers to complex payment challenges, how orchestration and sub-acquisition. In a particular way, Brazil has established itself as a hub for these innovations, with startups developing technologies that improve operational efficiency and reduce fraud, facilitating the integration of multiple services into a single platform
Among these fintechs, aTunaPayments, founded in 2020, by former executives of Peixe Urbano and Groupon Latam, has stood out. The company offers multiple combinations of payment and anti-fraud providers, customizing your services according to the needs of each client. Advances in this area have attracted large retail companies, e-commerce and other sectors, that seek to optimize their financial operations through more profitable payment solutions, says Alex Tabor, CEO of Tuna
The prospects for the sector in the future are promising. The expectation is that the financial startup market will continue to grow in Latin America, driven by accelerated digitalization and the need for more accessible and personalized financial services. These companies play a fundamental role in the transformation of the financial sector, promoting inclusion and strengthening the digital economy in the region
In addition to its economic impact, fintechs have a significant social role. In 2023, Brazil surpassed 1,2 billion active bank accounts, an increase of 14,2% compared to the previous year, indicating that 89,8% of Brazilians have some type of banking relationship, according to theIdwall Digital Experience Ranking, from Index in partnership with the consultancy Cadarn.
This inclusion also develops with payment methods managed by startups that operate in the orchestration of these transactions. This management makes purchases more efficient. Alternatives like installment PIX and installment boleto, for example, enable consumers to better organize themselves financially, avoiding the accumulation of debts
In this way, the expansion of services such as multi-acquiring and payment orchestration positions the fintech market to become even more relevant in the coming years, offering solutions that meet, both the needs of companies, how much of the end consumers
The disruptive characteristic of these companies goes beyond simplifying the daily operations of businesses. Acting as alternatives to traditional banking institutions, these startups play a crucial role in transforming the financial and social landscape. In addition to introducing the necessary competitiveness to the market, fintechs also expand access to credit, especially, through the granting of microcredit to small entrepreneurs and individuals who were previously excluded from the banking system
Oneresearch by Letícia Ferrarini, presented at the Ibero-American Congress on Business Law and Citizenship, reinforces this role of inclusion led by fintechs. The study highlights how the trend of reversing financial exclusion and the increasing engagement of people from less privileged social classes in the financial system contributes to the development of the Brazilian economy and, consequently, for the improvement of quality of life
