A FCamara, technology and innovation ecosystem, design a more optimistic scenario for this year's Black Friday compared to last year's. According to the company, the forecast is for a 15% increase in the revenue of retailers – a perspective based on the analysis of over 100 clients of the company that operate in digital commerce
The longing for the arrival of the date, that offers attractive prices and various payment facilities, is driving the consumption of the most desired products. Unlike previous editions, Orlando Ovigli, vice president of Digital Commerce at FCamara, reveals that Pix is no longer the only choice for aggressive promotions, although it still occupies space as one of the main forms of payment. Now, many offers with significant discounts are available in the installment model, with the credit card, providing greater flexibility in payment options
This optimism overcomes a major challenge for Brazilian retail, which is competition with Chinese marketplaces, that have been gaining relevance in Brazil. These players are acting very aggressively, quickly conquering market share with extremely competitive prices. They are willing to sacrifice margins to gain market share, while most Brazilian companies seek profitability and cannot compete with these low price practices to attract customers, highlights the executive.
Ovigli also highlights an important novelty: financial institutions are acting as partners of the consumer, offering post-purchase credit solutions. Now, banks allow consumers to make cash payments at the time of purchase, taking advantage of the discounts offered, and subsequently negotiate the installment directly in the banking apps. This change reflects a deeper transformation in digital consumption habits, where the personalization of the experience and the ease of payment have become competitive differentiators for retail, affirms Ovigli
Another significant advancement is omnichannel integration, that unifies experiences between physical and digital channels. This strategy allows for complete inventory synchronization, prices and promotions, ensuring a consistent shopping journey, regardless of the platform used
Cyber Monday: an opportunity still little explored in Brazil
Although it doesn't have as much strength in Brazil as Black Friday yet, кібер понеділок також заслуговує уваги споживачів. According to internal data, FCamara predicts a 5% increase in sales from this date. ⁇ Рітейлер розглядає цей понеділок знижок більше як розширення продажів Чорної п'ятниці, ніж як самостійне подія, and a possible thermometer of what the Christmas sales period may be, Ovigli
