The Etus, specialized platform for social media management and part of the LWSA group, has just announced a new and innovative solution based on Artificial Intelligence (AI) for creating posts and images. The new feature, integrated with the co-pilot Edi, promises to revolutionize the online presence of companies, especially Small and Medium Enterprises (SMEs)
The AI of Etus, that already performs various functions on the platform, now includes image generators from prompts and complete posts, with text, image, hashtags and suggestion for the best posting time. "These optimized and automated solutions strengthen companies' online presence on social media", affirms Lívia Lampert, executive manager of Etus and Kinghost
Among the main benefits of the new tool is the automation of tasks, data analysis, personalization of marketing and the creation of more effective and targeted campaigns based on real data. Other resources include text overlay for testing before publication, a calendar of important seasonal dates and a media library with images and videos
Available exclusively on the Etus platform, AI integrates with various social networks, including Instagram, TikTok, Facebook, X (Twitter), LinkedIn, YouTube, Pinterest, Tumblr and Threads. To use the tool, just access the Etus website and hire the service. In the creation of posts, the user must provide a detailed description of what they want, choose the size and style, and the AI executes the request
According to Lívia Lampert, the new features of Edi meet the growing demand for more elaborate posts with greater reach, especially for small and medium entrepreneurs who cannot outsource this type of service. A recent survey by Sebrae (Brazilian Service of Support for Micro and Small Enterprises) shows that SMEs represent 27% of the country's GDP, that has around 9 million micro and small businesses
"With Edi", we are democratizing access to AI for small entrepreneurs and companies of all sizes. We offer creative support that assists in end-to-end content production, allowing companies to optimize their campaigns, automate processes and enhance the reach and efficiency of your digital strategies, according to your specific needs, highlights Lívia Lampert
She adds that the combination of AI with personalization allows for the creation of large volumes of content in less time, freeing writers and marketing professionals to focus on more strategic tasks, optimizing human and financial resources. Edi is intuitive, totally in Portuguese, but understands multiple languages, adding to the strategies of small entrepreneurs and optimizing their work and that of their collaborators, concludes
