Leading an innovative movement in the sports universe, a ETAPP, first non-alcoholic craft beer with 100% sports DNA, starts 2025 with ambitious goals. Created in 2024 to offer a new experience in the universe of non-alcoholic beers and aligned with the lifestyle of athletes and sports enthusiasts, the company aims to sell more than a million cans this year, reaching a turnover of R$ 13 million and establishing itself as a reference in the segment
A ETAPP distingue-se ao abraçar um conceito que vai além do simples consumo de cerveja trata-se da celebração do esforço, dedication and connection that sport provides. This is a project by people passionate about sport. When we launch the brand,We understand that celebrating does not need to be linked to alcohol. We created a beer that translates the athlete's journey, whether professional or amateur, allowing him to enjoy his achievements along the way without compromising his performance and well-being,highlights Eduardo Andrade, co-founder of ETAPP
The brand's portfolio combines variety, flavour,e de muito baixa caloria — uma Session IPA, for example, contains only 52 calories. Since the beginning,our proposal was different. We will never have alcoholic beverages in our portfolio, because we believe that beer can and should be an extension of our consumers' lifestyle. Who chooses ETAPP wants flavor, quality is a product that represents your values, complementa Andrade
With a special focus on endurance sports, a ETAPP já está presente em alguns dos principais eventos esportivos do Brasil, being the official beer of competitions like IRONMAN, Maratón de la Ciudad de São Paulo, Circuit Athens, International Marathon of Florianópolis and Marathon of Curitiba. The brand also bets on a retail expansion strategy and strengthening its digital presence, marketing their products throughout Brazil via e-commerce
