The gaming and betting industry is at the forefront of using payments to enhance customer acquisition and loyalty, according to a recent study by Worldpay. The report reveals that consumers in this sector are increasingly demanding more payment options, prioritizing speed, security and ease for both deposits and withdrawals
For game and betting operators, efficiency in payments can no longer be an afterthought; it must be a constant priority. A strategic approach to payments can become essential for customer retention and growth, in addition to optimizing financial results
Worldpay's research indicates that gaming and betting consumers expect seamless and personalized payment experiences. Debit and credit cards still dominate the market, representing 35% of transactions in the US, but digital wallets and alternative payment methods, like A2A (Pix in Brazil), are gaining ground. The variety of payment options is essential to meet consumer preferences
A2A payments offer significant benefits, as lower transaction costs, almost instant settlement and higher authorization rates. With 70% of players valuing the speed of payment and 44% reusing their winnings for new bets, the availability of real-time payment systems with instant settlement is attractive to both consumers and operators
The research revealed that 27% of players would abandon an action if their preferred payment method was not available. This highlights the importance of offering a wide range of payment options. Efficient payments have the power to increase revenue and loyalty, providing a significant competitive advantage for operators that innovate in their payment journeys and gaming experiences
With the regulation of fewer markets and organic growth slowing in regulated markets, the competition is tougher than ever. Profits are under constant scrutiny from executives, analysts and shareholders, making innovation in payments even more crucial
