The StarBet, one of the main online betting houses in Brazil, announces the arrival of Luan Seixas as Head of Growth and Victor Blecker as Head of Branding. The two executives will report to CMO Renan Cavalcanti and will contribute to strengthening the company's positioning as a technology organization, driven by innovation, with a focus on customer experience and responsible gaming. EstrelaBet has been expanding its executive team with talents from leading companies such as Nubank, 99, PepsiCo, QuintoAndar and Wildlife Studios
With a solid track record in growth strategies, CRM and digital performance, Luan Seixas takes on the challenge of scaling the platform's user base, raise retention rates and maximize results through data-driven and customer-centric initiatives. I am very excited to be part of EstrelaBet. We have the challenge of transforming data increasingly into meaningful experiences, impacting the right people, at the ideal moment and with the solution that really makes sense for each one, comment Luan. Graduated in Social Communication from PUC-Rio, with MBAs in Strategic Marketing (USP) and Digital Marketing (FGV), led teams in companies like Medway, 99/DiDi Global, UOL EdTech, Uncomplicate, Laureate and Limppano
Victor Blecker takes on the role of Head of Branding with the mission of boosting the value of the EstrelaBet brand in the market, highlighting its differentiators as technology, trust and closeness with the customer. Let's keep building a strong brand, connected and innovative, that offers a positive and responsible experience to the bettor, affirms. The executive held senior leadership positions at Lacoste, Fisia (Grupo SBF/Nike), Under Armour and Adidas in the areas of branding, sports and digital marketing. He graduated from PUC-SP and holds a Professional Certificate in Digital Marketing from the Kellogg School of Management (Northwestern University)
We are a Brazilian technology company that puts the customer at the center of everything. We are strengthening our team with teams and a clear product vision, innovation and data that allows us to create unique and personalized experiences for our audience. The arrival of Luan and Victor is part of several strategic movements to strengthen this focus of ours, finalizes João Gerçossimo, CEO of EstrelaBet.
