Digital marketing keeps evolving, e 2025 promete ser un año de cambios significativos, with trends that will transform the way companies and entrepreneurs operate online. For those starting in the market or already having some experience, é fundamental entender o rumo que o setor está a tomar e antecipar-se às mudanças para alcançar resultados ainda mais expressivos
One of the most discussed issues in the digital universe today is the future of Google. The search giant, que domina o mercado com mais de 1,5 billion monthly searches, starts to face the growing popularity of Artificial Intelligence (AI) tools, like ChatGPT, que estão a ganhar cada vez mais espaço ao oferecer respostas instantâneas e altamente personalizadas. Recently, Foi levantada a possibilidade de que a IA poderia substituir o Google num futuro não tão distante, possibly within two years
Jonathan Leão, specialist in digital marketing and attentive observer of transformations in the sector, afirma: “Google is a powerful tool, but your traditional model may not survive the AI revolution. Artificial Intelligence is increasingly integrated into the daily lives of consumers and advertisers, what can completely change the dynamics of online searches.”
This change is already being closely monitored, with Google developing its own AI, o Gêmeos, in an attempt to stay relevant in the market. However, the migration to more autonomous and faster search systems can affect how users interact with tools and how advertisers direct their investments
On the digital business side, a trend that is strengthening more and more is migration todigital products. In Brazil, digital marketing for 2025 seems to be clearly focused on solutions that directly address consumers' needs and desires in a more practical and personalised way. Artificial Intelligence plays a crucial role in this movement, allowing digital products to be created accurately and tailored to specific audiences, o que aumenta o envolvimento e os resultados para os empreendedores
Platforms such asClickBankandHotmarthave been fundamental in this growth scenario. O ClickBank, one of the largest affiliate and digital product sales platforms in the world, has already distributed billions of dollars in commissions. A Hotmart, que se destacou como uma alternativa sólida, now surpasses ClickBank in transaction volume, showing that the digital products market is in full expansion
The digital market is undergoing a transformation, and scalable digital products are increasingly in demand. In Brazil, especially, this is a huge growth opportunity, mainly in an economic recovery scenario, observe Leo, highlighting that digital solutions have proven to be more effective and offer a quicker return on investment than traditional physical products
O "imprimir sob demanda"also stands out as one of the major trends for 2025, especially in Brazil. This model allows entrepreneurs to create and sell customised products without the need to hold stock, what eliminates financial risks and meets the growing demand for exclusive and bespoke products. The flexibility and agility of this approach are attractive to those looking to enter the market without significant initial investments
Djônathan Leão shares his expectations about the future of theHotmart, que começa a expandir os seus horizontes para o mercado de produtos físicos. This movement represents an important innovation, allowing Brazilian entrepreneurs to launch physical products in the United States without the need to manage stock, thanks to the platform's partnership with theFDA (Food and Drug Administration). This expansion can be a great boost for those looking to earn in dollars and reach an international audience
The trends for 2025 indicate a future where theIntegration of Artificial Intelligencewill be a constant in marketing strategies, creating more personalized and optimized content, тоді як оdigital product marketwill continue to grow with innovative and scalable solutions. The expansion of international opportunities, como no caso da Hotmart, also offers a promising path for entrepreneurs wishing to expand their businesses globally
To stay competitive in such a dynamic and innovative market, it is essential to follow these trends, estar preparado para as mudanças tecnológicas e adaptar-se a um cenário digital cada vez mais conectado e globalizado. The future of digital marketing is in constant development, and those who know how to surf this wave of transformations will surely stand out in 2025
