We are one of the largest economies in the world. But, few are the country's enterprises that benefit from robust innovation mechanisms to support their competitive growth. In a study conducted by Alexandre Pierro, one of the few Brazilians who participated in the development of ISO 56001, innovation managementandfounding partner of PALAS, pioneering consultancy in this methodology in Brazil, It has been found that companies using this international management methodology increase their understanding of the subject by 271%, gaining greater readiness and capacity to generate innovation, harvesting short-term positive results. The study is the result of a master's thesis carried out by the professional at the Federal University of ABC
There is, practically, two decades, we occupy intermediate positions in the global innovation ranking, even though it is such a thriving economy and has such a large consumer market. According to the latest Global Innovation Index (GII), carried out by the World Intellectual Property Organization (WIPO), we are in 50th position out of 133 countries. There is a significant incongruity between our economic and innovation stance. ISO 56001 is an excellent opportunity for us to reduce thisgap”, score Pierro
The main objective of the study was to assess the performance of organizations before and after the implementation of the ISO innovation methodology. Inside this, five specific objectives were considered: to compare the processes and the innovation structure with or without the application of the standard; analyse the company's innovation culture and compare it with the application or non-application of the standard; analyse the launch of new products, services or processes created with or without the application of the standard; compare annual financial revenue generated from products related to innovation with the application or non-application of the standard; and compare the scalability of the innovation strategy within the organisation with the application or non-application of the standard
The research methodology considered an online questionnaire on the principles of innovation; online questionnaire about innovation culture; and live interviews with innovation professionals from tactical level companies, estratégicos y operativos. The online form response options were: strongly agree, I agree, disagree, I totally disagree and I don't know how to comment
The first stage of the study surveyed 60 medium and large-sized companies from various sectors to identify the most commonly used innovation methodologies. The result pointed to three: Design Thinking, Brainstorm and Agile. Having possession of this information, the professional applied the research methodology in 17 Brazilian companies that have already adopted the innovation ISO. Among them, estão Grupo Boticário, Attentive, CPFL Energia, Eneva, Copel and many others with different sizes and segments
The responses of each company, Segundo Pierro, foram agrupadas e classificadas de acordo com os pilares e conceitos da família de normas ISO 56000, o que compõe um modelo de governança completo de gestão da inovação, having ISO 56001 as the certifiable standard. The results were surprising
За словами дослідника, the level of understanding of overall innovation strategy is almost three times higher in companies that adopted ISO. Analyzing topics such as the definition of innovation; innovation goal; foco y tipo de innovación; process of innovation; objectives and innovation indicators; tools for innovation; e programa de ideias, the level of maturity of strategic innovation leaders jumped from 35,71% to 87,50%; the tactical team was 29,58% to 90,27%; and the operational team was 32,70% para 88,10%
The focus on the ecosystem recorded a 58% increase to 67,1%. The communication improved from 55% to 69%,5%. The resources needed to innovate – como tempo, people, knowledge, infrastructure andorçamento – improved from 62% to 72%. All these aspects are essential to ensure a continuous and high-impact innovation strategy
Regarding culture, the fear of making mistakes dropped from 43,3% para 37,9%; que demonstra a criação de um ambiente mais seguro e favorável à apresentação de novas ideias. This fear creates a defence system within corporations, preventing professionals from sharing their ideas for fear of being reprimanded. ISO can make the corporate environment safer, with less resistance to innovation, celebrates Pierro
All these highlighted improvements contribute to a greater balance between efforts and investments in innovations, which was also identified in the study. With this methodology, a ambidextrous organisational – qual é a capacidade de pensar no futuro ao mesmo tempo em que atende às necessidades do presente – improved by about 10% in the surveyed companies, refining the greatest capacity to explore innovation
The results achieved so far show that ISO 56001 could be an important methodology to boost innovation in our country. This governance model is proving to be the most effective way to leverage innovation, creating numerous gains in strategic aspects, understanding of the ecosystem, innovation culture, leadership, management of uncertainties, communication, suporte e processo. It is our chance to improve our position in the global innovation ranking and become more competitive on the world stage, finalize Pierro
