The presence of women in the labor market has been growing and, with her, the prominence of women in strategic areas. In the technology sector, ще є виклики, які треба подолати, but the changes are visible. According to the Softex Observatory, they already represent 25% of professionals in the field, and this number tends to increase with initiatives aimed at inclusion.
When we look at entrepreneurship, the scenario becomes even more promising. In recent years, female participation in this sector has been growing rapidly. Currently, they represent a third of expanding entrepreneurs, segundo o Relatório sobre Empreendedorismo Feminino 2023/2024 do Global Entrepreneurship Monitor (GEM). Furthermore, one in ten women is starting new businesses, while, among men, the ratio is one to eight. These numbers show that, increasingly, women are gaining space and creating opportunities in the market
Even in startups, where female presence is still lower, the change is happening. According to the Brazilian Association of Startups (ABStartups), 15,7% of these companies already have women in leadership. Furthermore, many companies are rethinking their processes to ensure equity. An example of this is the first Salary Transparency and Remuneration Criteria Report, released by the government, which revealed that 39% of companies with more than one hundred employees have already adopted measures to promote women to leadership positions
Against the tide of inequality, some companies are already showing that diversity generates concrete results. A Grupo Atómico, startup accelerator and main technological connection platform to empower technology channel owners and startups in generating equity, it is an example of this. With more than 60% of its team made up of women, the company reinforces the importance of creating an equal and innovative environment
"Our focus has always been to hire the best talents", regardless of gender. What happened at Atomic Group was a natural consequence of a culture that values competence, innovation and dedication. This reinforces that, when opportunities are given equally, the female presence grows organically, explain Filipe Bento, CEO of Atomic Group
Diversity within the company goes beyond representation; she became a strategy for innovation. "The female presence strengthens collaboration", empathy and strategic vision. Diverse teams make better decisions and create more innovative solutions, highlights Bento
Companies led by women have also shown above-average performance. According to the consulting firm McKinsey, businesses led by women show, on average, a growth 21% higher than that of companies led only by men. The Rizzo Franchise research reinforces this trend, showing that franchises managed by women generate about 32% more revenue. Furthermore, a Hubla, digital product sales platform in Brazil, found that businesses led by women had a revenue growth and average ticket three times higher
This reality is reflected within the Atomic Group, where women hold strategic positions and drive the company's growth. They are at the forefront of key decisions, leading initiatives that strengthen our market position, says the CEO
We have a significant representation of female collaborators in the group, that today make up about 60% of our staff. With a composition that ranges from the layer of executives to analysts and interns. It is a privilege to be part of a diverse team that achieved this rate not through quota plans, nor intentionally, but rather for a culture that values the competence of professionals and that, as a consequence, recognizes more and more the prominence of women as high-level professionals who deliver what they set out to do, collaborates Fernanda Oliveira, executive director of BR24 which is part of the group.
Since its foundation, the company actively invests in the professional development of its female employees. We have women in strategic areas and we constantly encourage their professional advancement. "Creating real opportunities is essential to strengthen representation in the market", highlights Bento
Even with the advances, challenges still exist. Access to leadership positions and the balance between professional and personal life are some barriers that many women face. However, companies that invest in equity reap direct benefits. We value equity, ensuring that everyone has a voice and space to develop, emphasizes Bento
Diversity is not just a social agenda, but a competitive advantage for the success of the company. Diverse teams generate more creative and effective solutions, directly impacting the products and services offered. When we bring together different perspectives, we avoid biases and are able to better meet market needs, highlights the CEO
The commitment of Atomic Group to equity also involves policies of inclusion and fair compensation. "Here, merit and competence are the foundations for any decision. "We work with objective evaluation criteria to ensure equal opportunities for all", reinforces
According to Bento, this mindset can inspire other companies to follow the same path. It's not just about having more women on the team, but to offer real conditions for them to take the lead in their areas, Bento states
Дивлячись на майбутнє, the company intends to continue growing sustainably and positively impacting the market and society. Our goal is to strengthen our team, invest in the development of talents and continue as a reference in innovation and people management, concluded the CEO
If more companies adopt this model, the job market will become more balanced and prepared for the challenges of the future. Diversity is not just a concept, is a competitive advantage, finish Bento
