B2B companies are increasingly determined to scale their commercial operations intelligently, predictability and efficiency. For that, they have invested in platforms that automate lead generation, they structure the prospecting and enable data-driven decisions — reducing time waste and consistently increasing sales performance
Among the solutions gaining prominence in this scenario is Driva, Paranaese platform serving over 15,000 companies nationwide. The company's proposal is clear: to transform the way sales teams operate, replacing assumptions with data-driven decisions. With proprietary technology and a robust information base, a startup offers resources that help identify the addressable market, segment leads accurately and structure more efficient actions from the first contact with the client
Business decisions based on concrete data
SecondPatrick de César Francisco, CEO da Driva, many companies still waste time and energy trying to generate demand from generic databases and poorly qualified contacts. What we see today is a change in operational logic. Selling with predictability requires real-time market analysis, interconnection of information and an intelligent approach. Technology comes in as support, but the focus is on delivering more accurate data and assisting the sales team’s routine, explain
To enable this type of operation, the platform allows access to data on active companies based on custom filters. Information such as segment, location, door, estimated revenue and digital presence serve as a basis for creating lists more aligned with the ideal customer profile. Instead of massive shootings or generic approaches, the proposal is to give the seller the right inputs so that they can contact those who truly have conversion potential
More productivity, less waste
Além da geração de leads, the solution also automates prospecting flows across multiple channels, integrating with tools already used by sales teams, como WhatsApp, LinkedIn et E-mail. With that, the salespeople spend less time on repetitive tasks and more time on what truly generates results: selling
Lívia Alves, Chief Revenue Officer da Driva, reaffirms that the structuring of pre-sales is still a bottleneck for many companies. It is common to see teams losing productivity due to lack of clear criteria in prospecting. When the seller knows exactly who to talk to, and when to approach, the conversion rate increases and the sales cycle shortens, comment
With a constantly evolving solution, the company continues to expand its functionalities, investing in AI applied to conversion and expanding your technical and commercial team. The expectation is to end 2025 with double the current turnover, consolidating itself as the country's leading business intelligence platform. The focus remains the same: to make the sales process more strategic, predictable and scalable for B2B companies
