Founded in 2013, a Brazil Panels, market research and marketing companyfull serviceforecasts to reach a revenue of R$ 5 million in 2024 with the expansion of its services in the country, a growth of 25% compared to the previous year. Today she holds the largest online panel in Brazil, with 3,5 million registered and active people for sampling in surveys and more than 1.500 new enrollments every month.
The company stands out for its consumer-focused approach, using advanced methodologies to conduct qualitative and quantitative research. Among the qualitative methodologies are discussion groups, testicles, user monitoring and in-depth interviews, both online and offline. In the quantitative scope, there are constant opinion polls, market surveys, segmentation studies and statistical surveys, using large and representative samples to ensure the accuracy of the collected data.
To reach an even larger number of respondents, different devices are used in a disconnected manner, including tablet, mobile phone and computer, what allows data collection even in more remote places where there is no internet signal. Currently, the company has a national representation of 74%, with its own team for collection in all major cities.
We conducted an immersion in our clients' businesses, analyzing the market and the competition through different research methods, in order to create a strategy that meets your demands. Our main commitment is to transform the data obtained into intelligence and creativity, supporting decision-making with accurate and reliable information. For that, we understand the human side of the consumer in a more connected and interactive world. "We use all the potentialities and solutions to get closer to consumers and understand their desires and needs", explain Claudio Vasques, CEO and founder of Brazil Panels.
With the largest digital panel in Brazil, it provides a comprehensive sampling for qualitative and quantitative research, bringing together people from different regions, classes, ages and genders, with high engagement through participatory interactions. The new monthly registrations are done in a completely organic way, allowing for oxygenation in the panel to produce even better results, and at low cost.
Among its main clients are Ambev, Arcor, Bradesco, ABMRA, TM20, Bauducco, Danone, Dasa, FSB Communication, Locomotive, Honda, Lubrax, FifthFloor, Sicoob, Troiano Branding, IFood, CBA+, CG, among others. In addition to the market research service, Brazil Panels manages digital marketing for other companies, uniting technology, innovation and data.
