It is not by chance that the SD Group, that operates in the marketing sectors, технологія, system development and business intelligence, as it has been recording significant growth year after year. Under the leadership of founding partners Fernando Soni and Carlos Souza, the consolidated annual revenue of the group reached R$ 4 million in 2024, with an 80% increase compared to the previous year and a 50% growth in the customer base. Founded in 2016, the group started as a digital marketing agency and, over the years, expanded to meet various strategic and innovation areas
Soni, graduated in Business Marketing in the United States, and Carlos Souza, also trained in the United States, in Economics, were the main responsible for the expansion of the SD Group, that today is made up of the companies SD3 (digital marketing and branding), Smart Data (business intelligence), Adverse (digital advertising and performance) and StarMed (specialized in medical marketing). Each of the companies has its own CNPJ and operates independently, focusing on meeting the specific demands of their sectors and sharing a common goal: driving client results with innovation and high-performance strategies
"Our trajectory is guided by continuous adaptation to new trends and by the commitment to provide a complete and high-quality service", highlights Fernando Soni, CEO of SD3. Already Carlos Souza, CEO of Smart Data, adds: "Our goal is to provide personalized and integrated solutions so that companies can make more informed and strategic decisions". We know that information is essential, and this is what we focus on with the work of Smart Data
This commitment is reflected in the results, and for 2025 the group projects a growth of 40 to 50%, with plans for physical and geographical expansion: renovations are planned for the headquarters in Curitiba and the opening of an office in São Paulo city, in addition to international expansion, with the aim of serving clients outside Brazil
With innovative solutions and a competitive edge, SD Group offers integrated services that stand out in the market. A Smart Data, for example, led by Carlos Souza, provides business intelligence tools that help small and medium-sized enterprises make strategic decisions based on accurate and up-to-date data. Adverse, in turn, it is a digital performance company focused exclusively on sales results, combining marketing automation, reputation management and e-commerce strategies. StarMed stands out in medical marketing, creating ethical campaigns for the healthcare sector, while SD3 meets the growing demands for digital presence, branding and content creation
"The differential of Grupo SD is the commitment to results and customer satisfaction", reinforces Soni. Each of our businesses offers a complete experience, from strategic planning to execution and measurement of results. This vision of excellence and the investment in technology and innovation allow us to grow and aim for new markets, complete. Carlos Souza adds: "With Smart Data, we want companies to have a solid data foundation to grow sustainably and competitively
With a promising future and a solid expansion plan, the SD Group continues to follow a path of growth, supported by the strategic vision of Fernando Soni and Carlos Souza, in addition to a team committed to delivering high-performance services
