Sustainable alternatives are increasingly present in the pet market, with eco-friendly packaging gaining space among brands concerned with reducing environmental impact. Made with biodegradable materials, recyclable or renewable, these packages meet a growing demand for products that respect the environment and encourage a more sustainable cycle
Research on the packaging market shows that the demand for eco-friendly alternatives in the pet sector has increased. In the United States, for example, more than 20% of consumers have preferred sustainable packaging for their pet products, according to data from Euromonitor and PetfoodIndustry. This growth is driven by a change in buyer behavior, especially among millennials, that are increasingly aware of the environmental impact of the products they purchase
AFurest Pet, initially created in the United States in 2022 and with operations in Brazil since 2023, it is one of those brands that adopted the concept of sustainability in its operations. Our goal is to provide the dog or cat with a healthier and longer life, where he and his tutor can share more quality time together. We wanted a packaging that reflected our respect for nature, especially by the Amazon Rainforest, what inspires our product line, explainGilberto Novaes, founder and CEO of Furest Pet.
Innovation even in packaging
The production of sustainable packaging has become increasingly diverse and innovative, seeking to minimize environmental impact. Biodegradable materials, made from natural compounds that decompose quickly in the environment, and compostable packaging, that can be turned into fertilizer after use, are among some of the most sought-after options. Another alternative is the use of recycled plastics, that prevent waste disposal and minimize the need for the extraction of new resources.
An example of innovation in this sector is the stand-up pouch made from sugarcane resin, material that replaces conventional plastic and reduces carbon emissions in the production process. This packaging, besides being renewable, has the I’m Green seal, that guarantees the sustainable origin of the material and encourages the use of renewable sources. AFurest Pet adopted this modelfor your line of natural products, offering consumers packaging that preserves the quality of the items and, at the same time, respect the environment.
For Gilberto Novaes, the care for the environmental impact of packaging is not a choice, but another responsibility of all companies that use natural resources in their productions. Choosing sustainable packaging goes beyond a market issue; it is a commitment to environmental responsibility. Whoever uses natural resources to produce needs to give something positive back to the planet, and we want our products to reflect this attitude of respect and care for the environment, resume the CEO
The impact of environmentally friendly packaging in the pet sector
This eco-friendly approach is creating new opportunities in the sector, both for the domestic market and for export, where the demands for sustainable products are even stricter. The packaging of Furest Pet, for example, they are also certified with the Eu Reciclo seal, ensuring that products sold in Brazil contribute to an effective and responsible recycling system
Innovation in packaging design and materials brings benefits not only to the end consumer, but also to the environment, by reducing the disposal of harmful materials and supporting reverse logistics practices. In Brazil, where environmental awareness is advancing by leaps and bounds, this transformation in the pet sector is yet another reflection of the new consumer profile
Gilberto Novaes points out that this is a one-way street. The pressure for sustainable solutions does not come only from regulations. This responsibility goes beyond the final product; it's about the entire production chain, from the origin of materials to disposal. In a market that demands transparency and environmental commitment, sustainable packaging is a necessary advancement, reflecting choices that contribute to a more balanced and less harmful cycle for the environment, concludes
