A groundbreaking survey by ABIMO (Brazilian Association of the Medical Device Industry) with the support of CFO (Federal Council of Dentistry) and conducted by the Italian consultancy Key-Stone, highlighted the prominence of e-commerce among dentists in Brazil. The survey revealed that 70% of professionals regularly use online platforms for purchasing dental products, a higher index than that observed in European countries.
Furthermore, 21% of Brazilian dentists occasionally resort to e-commerce, making the digital channel responsible for 66% of dental product purchases – far ahead of the 34% from traditional channels.
This preference reflects not only the practicality and variety offered by online platforms, but also a growing movement of digitalization in the Brazilian dental sector, consolidating e-commerce as an indispensable tool in the daily routine of offices
