Бразильська електронна комерція стикається з відмовою від кошика вище 60% і шукає рішення для збільшення конверсії

Brazilian e-commerce continues its rapid expansion, but still faces challenges that directly impact sales conversion, particularly during the payment process. According to a Moosend survey, over 60% of online purchases are not completed due to authorisation failures, lengthy processes, and redirects that affect consumer confidence. Pix, which already accounts for over 50% of digital transactions in the country, according to the Central Bank, requires quick and secure checkouts. Each percentage point lost in conversion means billions of reais in potential revenue. The Brazilian E-commerce Association (ABComm) projects that the sector will generate significant figures in 2025.

Для Hugo Venda, CEO of UnicoPagPayment should be treated as a core part of the shopping experience. "The payment moment is the most critical point in the online journey, where every investment in marketing, traffic, and customer experience can become a sale or be lost in abandoned carts. Real-time anti-fraud technologies, intelligent retry mechanisms, and personalized checkouts are essential for increasing approval rates and reducing losses," he says.

Experts point out that adopting solutions integrating payments, automation, and e-commerce management on a single platform has proven crucial. Transparent, customizable checkouts aligned with the buyer's profile not only increase approval rates, but also strengthen customer loyalty and improve operational efficiency. Combining native payment methods, such as Pix, with anti-fraud technologies and intelligent retention strategies allows retailers and marketplaces to capture previously lost sales, transforming payment into a strategic competitive advantage.

Другий Hugo VendaLooking at payment as part of the customer experience and investing in technology to make it seamless, secure, and tailored to individual customer profiles will be a competitive differentiator in the coming years. "Those who treat payment as part of the experience and invest in technology to make it smooth, secure, and tailored to the customer's profile will have a clear competitive advantage in the coming years," he concludes.