E-commerce is an increasingly competitive market, where the price, speed and accuracy in deliveries are decisive factors for consumers' final choice. With the growing importance of investing in logistical processes that also add traceability, a characteristic that makes all the difference on dates like Christmas and Black Friday, the use of smart tags, like RFID, have allowed different businesses to add even more operational efficiency and security to their online sales processes
This is what Alexsandro Franco explains, business development specialist for smart labels (RFID) at Avery Dennison. According to the company's executive, traceability and precise inventory management are among the main benefits offered by the adoption of technologies such as RFID (radio frequency identification)
"The application of RFID in product packaging", offered by the most varied segments of e-commerce, allows each item to have a unique digital identity. Through this strategy, it is possible to add transparency throughout the entire buying and selling process, from inventory and its management to real-time monitoring and delivery of the product to the final consumer. Purchases become safer and businesses more efficient, highlights the executive
Still according to Franco, the use of smart tags with RFID helps, overcoat, in the inventory processes carried out by companies that make online sales, since they facilitate the automation and accuracy of this process, reducing the need for manual counting and minimizing human errors
"With these labels gathering unique information about each product", RFID readers automatically capture this data and transmit it to the inventory management system. From this point, it is possible to make a quick comparison between them and the system's movement records, adjust what is necessary and obtain the actual count values of the items, points
Efficient and sustainable solutions for e-commerce
Aligning efficiency and sustainability to e-commerce operations, Keyse Ramalho, business development manager at Avery Dennison, highlights the demand from companies for the adoption of efficient and sustainable solutions, that streamline product identification and also bring the principles of the circular economy
In this sense, the new linerless self-adhesive solution, that dispenses with the use of liner – the label protectors – stands out for offering high efficiency and productivity, in addition to reducing waste and the disposal of materials during the labeling process, in various logistics environments
"In this context where e-commerce is constantly growing", linerless self-adhesives are a response to the need to reduce waste from these operations. With these characteristics, these solutions also reduce the carbon and water footprint, used in the production of packaging, and mitigate the overload of landfills. The product still ensures productivity improvement for many industries that use labels with variable information and require clarity for correct reading, especially the barcode, something quite common in the e-commerce sector" concludes Keyse
