The Chilli Beans network, specialized network in glasses and accessories, established a partnership with DM, financial services group focused on credit management, for the DM Pag offer, payment method in the BNPL (buy now pay later) format, popularly known as installment Pix. Operations should begin covering 1100 points of sale, between stores, kiosks and flagships. The expectation is that the model will consolidate customer loyalty and bring a 10% increase in sales over the next year
According to Ariane Bete, Commercial Director of DM, the partnership emphasizes the importance of diversifying payment methods in the current market. "The Brazilian is already accustomed to shopping on credit", but there is still a portion of the public that does not have access to the necessary financial services. The DM Pag is a product that allows the consumer to make a purchase even if they do not have a credit card. Very quickly, directly at the checkout, he can apply for credit and be assessed instantly. With the credit approved, he pays the first installment via Pix and then pays the rest month by month
Chilli Beans is driven by innovation. We love bringing new technologies to our ecosystem. We are excited about the possibility of offering installment Pix to our customers. Counting on DM as our partner at this moment helps us bring this differential with excellence and quality, says Caito Maia, CEO and founder of Chilli Beans
Chilli Beans started its activities in the late 90s, and today is the companytop of mindin the eyewear and accessories sector in Latin America. The brand is present in more than 20 countries around the globe. According to Ariane Bete, the expectation is of, soon, narrow the partnership with the network. We are in dialogue to offer more payment methods for Chilli Beans customers, increasing their purchasing power and ensuring they can have a good experience in stores, Ariane Bete finishes
