Consumer Day, celebrated on March 15, stands out as a significant date for e-commerce in Brazil. Generation Z, composed of young people born between 1995 and 2010, has played a crucial role in transforming the shopping landscape, demonstrating a clear preference for online transactions
According to the research conducted by Akamai, 74% of Generation Z consumers in Brazil shop online at least once a month, highlighting the growing confidence and familiarity of this group with the digital environment. Furthermore, 62% of these young people use mobile devices as their main means to make purchases, reinforcing the importance of optimized platforms for smartphones and tablets, segundo estudo realizado pela MeSeems/MindMiners a pedido do Google
Parallely, the acquisition of gift cards has emerged as a promising trend among Brazilian consumers. It is what the report from Javelin Strategy & Research shows, where 67% of Generation Z redeemed gift cards online. These cards offer flexibility and practicality, allowing beneficiaries to choose products or services of their preference, comment Hidalgo Dal Colletto, CEO of Insys BR
A survey conducted by Brazil Panels, specialized consulting in market research and full-service marketing, reveals that gift exchanging is a common practice for 68,7% of Brazilians, with variations according to social class. This data reinforces that purchases via gift cards can be more assertive, meeting the expectations and wishes of the recipients
In the current context, where personalization and convenience are highly valued, gift cards stand out as an effective solution. They eliminate the uncertainty in gift selection and offer consumers the freedom to choose what they really want, speak Hidalgo.
For retailers, this trend represents an opportunity to engage Generation Z and other segments, providing shopping experiences aligned with contemporary preferences. The Consumer Day, as well as other retail dates, help us reflect on the evolution of consumption habits in Brazil, that brings Generation Z leading the preference for online shopping and a growing adoption of gift cards as a practical and flexible alternative for gifting, concluded the CEO
