With the arrival of Mother's Day, retail moves to take advantage of one of the most profitable dates of the year. Para destacar-se entre a concorrência e aumentar as vendas, technologies such as Artificial Intelligence (AI) and Robotic Process Automation (RPA – Robotic Process Automation podem ser grandes aliadas. AI allows companies to deeply understand their consumers and act with precision, while RPA ensures automation, agility and efficiency behind the scenes, affirms Norberto Bertoni, Head of Business Unit at SIS Innov & Tech, technology intelligence company in innovation and digital transformation
AI has the potential to transform sales strategies by accurately predicting demand for certain products, based on historical data and behavioural patterns. This helps retailers better plan their inventories, avoiding mistakes or excesses during a period of high activity. Another differentiator is in personalized recommendations, que aumentam as hipóteses de conversão ao oferecer exatamente o que o cliente procura. AI enables scalable customization, creating targeted campaigns that speak directly to each customer profile. This makes the actions much more effective, explain
While AI operates in the strategic front and in the customer experience, A RPA entra em cena para garantir eficiência operacional. Desde o processamento automático de pedidos até o monitoramento de stocks e a implementação de promoções em tempo real, this technology ensures a smooth and uninterrupted purchasing journey. The automation system stands out for simplifying and streamlining processes, além de reduzir o tempo operacional
The synergy between the two technologies can enhance the results. AI analyses consumer behaviour, segment the audiences and suggest the best offers. The RPA automates the execution of these actions, como o envio de campanhas promocionais personalizadas. Next, AI evaluates performance in real time and adjusts strategies as needed. This combination allows for more assertive communication with consumers – with messages reaching the right customers, у потрібний час
In addition to boosting sales, automation reduces operational costs and makes it possible to operate more efficiently. Tarefas repetitivas são executadas com mais rapidez e menos erros, what improves team productivity and optimizes company resources.
The adoption of these technologies, however, requires preparation. Desafíos como la integración con sistemas existentes, the quality of available data and the training of staff need to be assessed to ensure the success of the implementation. It is also essential to consider the security of customer information, especially during peak demand periods. Data security and ethics in technology use are not optional. They are prerequisites for maintaining consumer trust, alert the specialist from SIS Innov & Tech
In the future, the expectation is that these technologies will become increasingly integrated, allowing retail to offer even more personalized shopping experiences, and operate with greater agility and precision in the face of market changes. For that, it will be essential for traders to adopt an open culture towards innovation, to continuous learning and responsibility in data use. Whoever knows how to use data responsibly and efficiently will not only sell more, but also building lasting relationships with your clients, finaliza Bertoni
