The use of Artificial Intelligence (AI) in online retail has transformed the way companies interact with consumers and manage their operations. This technological advancement contributes, currently, for entrepreneurs to optimize business management and enhance the promotion of their products and services
According to a survey conducted by the American consultancy MarketsandMarkets, it is estimated that the Artificial Intelligence market will grow by up to 1900% worldwide by 2026. This growth is driven by the increase in demand in sectors such as health, industrial automation and, especially, in retail
“Generative and predictive Artificial Intelligence can assist retailers in many cases: from the creation of their store, with tips on how to perform better in search engines, going through registrations and settings, up to the maintenance and strategic design of your business, providing insights for action on seasonal and strategic market dates,"details Ricardo Leite", Director of UOL Host
For many entrepreneurs, Artificial Intelligence may seem like an unknown field full of challenges, but it is necessary to talk about its applications. And that is why Ricardo Leite has separated some tips on how the use of AI and its functionalities can help small and medium entrepreneurs create a successful business in the digital environment. Check
Product descriptions:
A successful e-commerce has detailed product descriptions, with the aim of assisting the consumer at the time of purchase. Artificial Intelligence can play an important role in creating complete and attractive descriptions, helping customers find exactly what they are looking for and, consequently, driving online store results. The ChatGPT, besides helping with the descriptions, provides comprehensive details and content improvements for your online store and the VirtUOL Store already offers this solution natively for all customers
SEO strategies
With the increase in Customer Acquisition Cost (CAC) in e-commerce, what represents the sum of investments in marketing and sales divided by the number of customers acquired in a period, it is important to value organic ranking in search engines. For that, it is essential to have optimized SEO according to best practices. The platformVirtUOL Store, do UOL Host, offers a feature that generates personalized descriptions according to the store's identity, optimizing the shopping experience. Today, it is the only e-commerce platform that helps with product registration and store SEO natively, at no additional cost
Category optimization:
Categorization helps customers quickly find the desired items, reducing thebounce ratesite bounce rate. This metric represents the percentage of visitors who access a page and leave without interacting with the content or clicking on other pages. ChatGPT can assist in creating a customized category tree for the store
Sales strategies for seasonal dates
E-commerce is filled with dates that drive retail. To achieve success on these occasions, a clear and effective strategy is essential and artificial intelligence (AI) can assist in creating accurate strategies, offering insights on promotions and ideal content for social media, for example
Email marketing
Email marketing is one of the most effective strategies to increase conversions in online stores. Therefore, using AI in content creation and message strategy development can help improve the metrics of outreach and promotional campaigns
