According to an Ipea study that mapped environmental activities between 2000 and 2017, more than 70% of corporations do not undertake innovation initiatives focused on sustainability. It is precisely with the aim of alleviating this scenario that the is bornZaya, greentech que elabora y simplifica el cálculo del impacto ambiental de compañías pequeñas, medium and large size, assisting leaders in making more sustainable decisions in their businesses
Founded last year, the company was born from the founder's experience ,Isabela Basso, within the Braskem sustainability team. After pilot tests with some commercial partners, still within the parent company, a startup foi investida pela Oxygea, to become an independent company and start creating your own product and initiate its commercial traction. Today already with your first clients, the company serves corporations, consultancies and industries.
Zaya developed its own software to perform environmental calculations in companies, providing tools that simplify and scale data usage to assess the impact of activities. According to Isabela Basso, co-founder of Zaya, the company's mission is to provide tools so that all companies, regardless of size, they can access environmental impact indicators. Our work aims to support companies by demonstrating how sustainability data can be better utilized to generate strategic guidance and opportunities for enhancement, financially inclusive, your businesses, detalha a executiva
Solutions for comprehensive work
Currently, a startup consists of three modules: theInventory of Greenhouse Gases, aCarbon Footprint of Productsand theLife Cycle Assessment.The first is focused on calculating the company's gas emissions, divided into scopes 1, 2 and 3; the second refers to the carbon footprint of each product, from the extraction of your raw material, processing, transport and even its use and end of life. Нарешті, the Life Cycle Assessment module aims to deliver a comprehensive environmental footprint of products, indo além de emissões de gases de efeito estufa e incluindo análises de consumo de água, land use, etc) quickly and easily
According to Otávio Dutra, also co-founder of the company, thanks to the brand's investment focused on usability and user experience, all data is presented through user-friendly interfaces with easily understandable results. One of our principles is also to democratize the understanding of information. Our goal is to simplify deliveries and make analyses understandable for managers and decision-makers without requiring in-depth technical knowledge of the field, explain.
Information for engaged consumers
In addition to the work focused on the corporate environment, Zaya also has an initiative aimed at the end consumer. The campaignWhat is Your Footprint?”consists of a page that allows the public to request information about the carbon footprint of products and brands they consume daily or intend to buy. The idea is to provide the user with transparency about the products they enjoy, besides building a solid repertoire to make more effective claims on brands in their environmental practices, Isabela Basso has graduated.
