The major commercial dates, like Easter and Mother's Day, that are arriving, além da Black Friday, Dia do Consumidor e Dia dos Namorados, represent peak sales that drive digital and physical retail. However, the exponential growth of transactions can pose operational challenges for companies developing software for the sector. Stability of e-commerce, integration with POS systems and efficiency in issuing invoices are critical challenges for software houses developing solutions for retail
According to the Brazilian Association of Electronic Commerce (ABComm), the Brazilian e-commerce raised R$ 204,3 billion in 2024, an increase of 10,5% compared to the previous year. In addition to positive revenue, for 414,9 million orders recorded, representing an average ticket of R$ 492,40. In total, the number of online buyers reached 91,3 million. By 2025, It is projected that the revenue of the Brazilian e-commerce will exceed R$ 234 billion, with a growth of nearly 15%, average ticket of R$ 539,28 and three million new buyers, according to ABComm.
The Brazilian Association of Credit Card and Service Companies (Abecs) indicates that this year's Easter is expected to generate R$ 5,3 billion, 26,8% more than last year. In a competitive market, artificial intelligence stands out as an essential tool, being adopted by 70% of online stores for data analysis and automations that ensure more personalized and effective experiences, conforme pesquisa da Ebit/Nielsen
Dates of celebration drive retail, and technology plays an essential role in ensuring sales success. In our solutions hub, practices such as the integration between management systems and marketplaces, automations of financial processes — including payments and transfers within the ERP itself — and the swift issuance of Electronic Consumer Invoice are adopted with the aim of boosting the performance of retailers. The challenge is to continuously evolve these technologies to keep up with demand peaks without compromising the consumer experience. Discussing these trends and innovations is essential to ensure stability, escalability and security in digital operations,afirmaJonathan Santos, CEO da TecnoSpeed
