Many decisions in digital marketing are guided by data that reveal customer behavior. New tools, quando integradas em plataformas inteligentes como a Ticto, permitem mapear cada paso del usuario desde el primer clic hasta la compra. These insights help sellers understand what works – and what doesn't work –, reducing costs and improving results
Attention to what the data reveals about the target audience and their interest in the product has been proving to be quite profitable. A study by McKinsey & Company shows that companies using data to guide campaigns can improve spending efficiency by up to 30%. These figures reinforce the importance of adopting a data-driven approach to increase return on investment (ROI)
Renatto Moreira, CMO and co-founder ofTicto, explica como a análise de dados pode mudar o jogo para os infoprodutores, que vendem cursos e mentorias en un espacio digital saturado. The data helps to make more accurate decisions. You identify the channels that deliver real results and can avoid resource wastage on strategies that do not work, affirms
Real-time data improve opportunities
Una de las herramientas más utilizadas para esta recopilación de datos es el píxel de Facebook. It is a code embedded in websites that records user interactions and links them to advertising campaigns. It allows producers to monitor customer behavior from the first click to the completion of the purchase, generating data such as conversion rates, nivel de compromiso y motivos para la abandono del carrito
With this information cross-referenced with the Ticto reports, is it possible to identify patterns that help adjust strategies. For example, understanding that many customers abandon their purchase at certain times allows for changing message delivery or creating urgency alerts at the right moment
Real-time data also allows the identification of new opportunities that were not on the initial radar. For example, you can discover a customer profile with sales potential that was previously ignored. This vision allows correcting issues and expanding the reach of campaigns. This speed is even more important during launches, when every minute counts, explain Moreira.
Cost reduction of acquisition
Data analysis also helps to reduce customer acquisition costs. When identifying the pages or offers that convert the most, infopreneurs can focus resources on the channels that truly deliver results
A common example is noticing that video testimonials increase the effectiveness of the sales page. With this information, the creators can generate campaigns focused on these elements, optimising the use of the advertising budget
Moreira emphasises the importance of correctly interpreting data to improve campaign performance. Reducing costs is a natural consequence when you know exactly where to invest. The data show the way,"comments
Sales funnel optimization
Another advantage of data analysis is identifying bottlenecks in the sales funnel. This allows for targeted improvements, como simplificar o checkout ou ajustar a apresentação de ofertas, to prevent potential customers from abandoning the purchase
Small changes can lead to great results. A simple adjustment, como alterar a cor de um botão ou simplificar uma etapa, can increase conversions, affirms Renatto. He emphasizes that tools like Ticto facilitate these changes
Furthermore, the platforms allow customizing campaigns according to the customer's profile, making messages more relevant to different audiences and increasing conversion chances
The future of infoproduct creators' campaigns
With the evolution of analysis tools, the infoproduct creators start to rely on more sophisticated solutions that combine automation and artificial intelligence. These technologies enable platforms to identify behaviour patterns and automatically adjust campaigns
Moreira explains that many of these functionalities are already part of platforms like Ticto, que alia datos en tiempo real a la IA para sugerir acciones como segmentaciones optimizadas o cambios en creativos. We are moving towards a reality where producers do not need to worry about manual operations. The tools make automatic adjustments based on the collected data, giving more time to focus on content and customer relationships, highlights
This evolution also benefits small producers who, until then, não tinham acesso a recursos tão avançados. With the integration of accessible technologies, the digital market becomes increasingly competitive and inclusive
