The online course market is booming and is expected to reach 1,55 trillion reais by 2029. Even after the boom caused by the pandemic, the demand for online education and training continues to grow, since most people prefer the flexibility and comfort of learning in their own homes, avoiding expenses and complications with travel for in-person classes
Selling online courses is an excellent opportunity to monetize your knowledge. The key is to understand that, with the correct strategy, you can turn this activity into a meaningful source of income, affirms Thassia Piezzaroli, infoproduct specialist, digital marketing, digital positioning and partner of Natalia Beauty in the educational sector.
According to Piezzaroli, earnings from online courses can vary widely and depend on several factors. As an online instructor,also called expert, it is possible to earn from a few thousand reais a year to an income of six or seven digits. The creation of the course is just one part of the process. The work in marketing and sales, together with the construction of your personal brand, can make all the difference, say
Some factors that affect your potential revenue, according to the expert
Course price: a course can be sold for 25 reais or 2.500 reais, for example, this factor directly influences the number of sales needed to reach your revenue goals. It is important to align the price charged with what is offered, taking into account market time, experience, results and influence
Target audience: to have a list of emails, followers on social media or a YouTube channel can increase your chances of success. The larger and more engaged your network, more customers you can expect. Therefore, a large part of an expert's work, is to create content for social media to grow your influence and community
Experience in marketing and sales: those with prior experience in online sales tend to have higher conversion rates. "Of course it is not impossible to learn", when I started I didn't know anything about these subjects and I dedicated myself to learning, so it is possible to stand out even without prior knowledge
Customer loyalty: loyal customers who purchase repeatedly can improve your revenue over time, we call this customer recurrence
Is it worth investing? Do the math
According to Piezzaroli, to determine your potential revenue, the best formula is: revenue = audience number x average conversion rate x course price. For example, if you have 1.000 subscribers and a conversion rate of 5% for a course costing 500 reais, your recipe would be: 1.000 x 0.05 x 500 = 25 thousand reais. Remembering that the course value can be increased through brand recognition, expertise, quality content and a profitable and relevant subject, affirms
Now to calculate your profits, consider your fixed and variable expenses. "Fortunately, the additional costs per customer in online courses are low, so to sell one or 100 courses, the costs are the same, but you may have extra expenses with ads and paid traffic. The formula is simple: profit = revenue – production costs – marketing expenses – other costs, teaches the specialist
Selling courses online can not only generate substantial income, as well as bringing several significant benefits. One of the main benefits is the improvement of personal branding, since having sufficient knowledge to be conveyed as a reliable source increases credibility in the market. Furthermore, the sale of online courses allows for the development of a loyal customer base, building a loyal audience that continuously seeks new products
Another advantage is the opening of new business opportunities, enabling partnerships and business expansions. With dedication and correct strategies, it is possible to turn the sale of online courses into a profitable and sustainable career. The market is more receptive than ever to digital education and those who know how to take advantage of this opportunity, can achieve incredible results, finalizes Thassia Piezzaroli
