When it comes to thinking about future professions, areas like technology and marketing are commonly mentioned, but accounting can provide an ocean of opportunities for those who decide to dedicate themselves to the career.
Другий Джонні Мартінс, віце-президент СЕРАК, corporate solutions hub, being a reference in the accounting, legal, educational, and technology areas, accounting is the profession of the future. “There are over 20 million companies that are required to have an accountant, and we live in a scenario where entrepreneurship has been increasingly encouraged in Brazil, raising the number of companies,” he explains.
For Jhonny, while most young people think about other professions that are saturating the market, accounting is becoming less sought after. “Those in accounting will have to deal with very low competition compared to the increasingly growing number of companies. My role today is also to encourage young people to enter this profession because we are the guardians of the assets of all entrepreneurs,“ he assesses.
The vice-president of SERAC emphasizes, however, that it is not enough to become any accountant to achieve success, but rather an accountant who adds value to the client. “The accountant who only keeps issuing guides will be swallowed up by online accounting, by artificial intelligence. Every entrepreneur needs an accountant, but he does not need a machine, a robot, but a consulting professional who has studied to offer the best options for him so that he can make the best decision,” he states.
Check out five reasons why Accounting is considered the profession of the future:
- More than 20 million companies in Brazil need an accountant, and entrepreneurship is increasingly being encouraged.
- With companies operating on a global scale, there is a growing demand for accountants who understand the different international accounting standards and regulations.
- The increasing complexity of tax and financial regulations creates a demand for accounting professionals to ensure compliance and avoid penalties.
- Accountants are increasingly involved in strategic consulting roles, helping companies make informed decisions and plan for their growth.
- Accountants can offer a diverse range of services, including financial planning, auditing, tax consulting, and risk management, expanding their career opportunities.

