The Pix, which is already the most used payment method in Brazil, continues to evolve constantly with new features that promise to bring even more convenience, security and agility for your users in 2025. Developed by the Central Bank, the instant payment system has established itself as an indispensable tool in the country, and the innovations planned for this year promise to further enhance its functionality
According to theresearchof the Central Bank, titled "The Brazilian and his relationship with money", Pix is used by 76,4% of the population, followed by the debit card, used by 69,1%, and for paper money, used by 68,9% of people. "Pix is already consolidated and", in addition to replacing other means of payment and transfers, he will present even more news this year, reinforces Ticiana Amorim, CEO and founder of Aarin Tech-fin
TheAutomatic Pixit is a feature that allows for the automatic processing of recurring payments. The new model will be advantageous for those who use subscription services, howstreamingsof music and video, gyms and subscription clubs. Users will be able to set up periodic transfers easily and securely, eliminating the need for repeated manual approvals
This news will bring even more convenience for consumers and greater predictability for companies. The resource was designed with robust security mechanisms to ensure that users have full control over their recurring payments, says Ticiana
Another highlight for 2025 is thePix by Approximation, that uses NFC technologyComunicação de Campo Próximoto make payments even faster and simpler. With this resource, it will be enough to bring the smartphone or another enabled device closer, like smartwatches, from a payment machine to complete the transaction, without the need to open the bank app
"Pix by Proximity should transform the shopping experience", mainly in situations that require agility, like in public transport, in food courts and in retail, affirms the CEO. Furthermore, the technology is aligned with global trends in contactless payments, reinforcing Brazil's position as one of the most advanced countries in financial innovations
Another aspect that should be improved in 2025 is thesecurity.According to the Central Bank, the greatest traceability of transactions should be implemented with the aim of combating scams and frauds. The system will be able to identify suspicious patterns in real time, allowing transactions to be blocked or reviewed before being completed
