The consumer buying journey can be filled with innovative resources and features, that meet a large part of your demands. However, the entire process of loyalty for these customers can be frustrated by errors or inaccuracies during the payment and checkout stage, what can generate distrust in those who are buying.
In Brazil, this scenario has also been observed by the market. According to theDigital Identity and Fraud Report 2024, prepared by Serasa Experian, 48% of consumers have already abandoned an online purchase due to lack of trust. This raises a red flag for retailers across the country and suggests a mobilization to prevent these incidents as much as possible
In this context, apayment orchestratorallows companies to reduce the risk of declined payments, acting as an intermediary layer between the e-commerce platform and various providers. Through a single integration, companies can connect and manage a wide range of payment methods, including credit and debit cards, digital wallets, bank transfers, payments by QR Code and BNPL (Buy Now, Pay Later
This technology not only optimizes the payment experience, but alsoincreases security and efficiency in all transactions. By offering customers a diverse selection of payment options, companies can reduce cart abandonment and build stronger trust in their brand
The General Manager of the global payment orchestrator Yuno, Walter Campos, highlights below some of these resources and how they can help the retailer in this mission
Centralized management
The lack of a panoramic view of the performance of the payments made can hinder the retailer's critical perspective on the historical behavior of the transactions carried out in their business. The orchestrator has mechanisms capable of creating unified reports, in addition to generating analytical insights about each completed payment, what allows the entrepreneur to make future decisions that avoid disruptions in customer payments, generating more reliability and enhancing the return of this consumer to your store
Furthermore, the resource allows connection with multiple methods within the same platform. This is an important differentiator in building and maintaining relationships with customers, since it offers them a range of alternatives at the time of checkout and reduces cart abandonment more effectively
Creation of redundancy between providers
Interruptions, failures and lengthy reworks at the time of paying for a product can make the customer journey stressful and unsatisfactory, resulting in a loss of trust or interest in returning to the store, in addition to affecting the company's image in public reviews and recommendations from these people to friends and family
The use of the payment orchestrator ensures that there is the necessary redundancy among the providers, to keep the payment within a fast and permanent processing, what considerably reduces the chances of unavailability when the consumer makes their purchases and conveys a sense of trust and security to these consumers
Conducting periodic tests
The retailer can and should also test the purchasing process internally, simulating transactions of different payment methods. Transforming this practice into a habit can help identify flaws, optimize the payment system and update knowledge on the main causes of problems in transactions. "In your platform", Yuno allows for testing on payment processors and the use of the generated data to determine which methods work best and have higher approval rates, improving transaction performance, score the executive
Real-time anomaly detection
Some card brands may refuse transactions made above a certain limit or for various reasons. In these cases, it is important for the retailer to invest in the implementation of monitors for real-time payment anomaly detection, through which it is possible to analyze detailed data on each transaction quickly, in addition to identifying inconsistencies and creating personalized alerts for each type of occurrence, what contributes to a quicker decision-making and problem-solving process.
"The Yuno Monitors", for example, it is an advanced solution designed to optimize payment processing, once it allows for real-time anomaly detection, the creation of personalized alerts based on criteria such as country, currency and brand, in addition to creating automatic responses about failures, redirecting traffic to alternative payment methods while maintaining transaction continuity highlights Campos
