In 2023, the corporate communication sector generated R$ 35 billion in Brazil. The data is from the Brazilian Association of Corporate Communication (Aberje), that projects a growth of 1,5% for 2024. Investments in the area can be justified by the benefits brought to the organizational culture, as studies and experts highlight
The survey by Aberje has been conducted since 2021. According to the organization, the goal is to give economic dimension to the segment. For that, are considered investments in different business activities, as public and governmental relations, institutional content production and salaries of communication teams
Still according to Aberje, the professionals responsible for the communication area are part of the administrative board of most companies in the country (57%). The prominence of the sector demands space on the executives' agenda, given that 50% of communication areas report directly to the presidents of organizations
The study "Internal Communication Trends 2023" also highlights the importance of the sector's work for organizations: the most measured results are from relationship actions with the company (89%), digital communication and social media (81%) and internal communication (79%)
Promoting a clear and consistent dialogue supports the creation of a corporate culture that values transparency, collaboration and participation. According to the Brazilian Service of Support for Micro and Small Enterprises (Sebrae), a good management of internal communication creates a better organizational climate and allows work to flow in harmony, contributing to increase productivity
Information management is still a challenge
The leaders and managers of an organization are responsible for measuring the results of internal and external actions in order to identify strengths and weaknesses and, thus, think of strategies to correct mistakes and maximize performance
It is through this work that it is possible to understand what the most urgent needs are, as investments in training, training of professionals or hiring oneBrazilian link building agencyto improve brand positioning, according to the demands of the national market
Meanwhile, Aberje informs that the majority of companies in the country (51%) consider information management one of the biggest challenges for internal communication, and 40% want to improve data collection in their actions.
Sebrae warns that promoting the flow of information between employees and directors is the mission of internal communication. Developing tools and official channels within the organization is the first step to creating a better organizational climate and achieving the expected results.
The intranet and the corporate social network can store key information and reminders. Emails, meetings andnewslettersfacilitate the dissemination of relevant data. Good relationship and marketing practices can help spread the pillars of cooperativism among the team
According to a study by Robert Half, so that they do not lose motivation and become less productive, employees need a sense of belonging, feedbackand active listening. Therefore, companies must develop management skills and well-structured communication plans.
Investing in communication strengthens digital presence
Sebrae emphasizes that for a brand to remain fixed in consumers' minds and for them to understand its relevance to their lives, it is necessary to maintain good communication. Investment in innovation, marketing and actions for social media are recommended strategies to stay in the market in digital times
Managing a company's image includes the work to achieve visibility in the digital environment. This requires the creation of relevant content, the development of a responsive design, the prioritization of user experience and investment inПошукова оптимізація (SEOto achieve a good ranking in search results
Business communication helps to build an online presence, engaging consumers and driving sales. Strategies such asbuy backlinkof quality and hiring a consultancy team can also be used to increase brand authority and strengthen its reputation
