While many small business owners struggle to keep a single business afloat, others have already understood that diversification can be the key to growth. The most common mistake is believing that expansion requires a large initial capital, when in fact, the right strategy is worth more than any investment. Raphael Mattos, entrepreneur, investor and franchise specialist, explica como proprietários de pequenos negócios podem multiplicar suas fontes de rendimento sem comprometer a operação original e por que quem não aprender essa lógica, there is a risk of falling behind
Serial entrepreneurship is not a luxury for those with extra money. It's survival for those who want to stay in the game. Quem aposta tudo numa única empresa corre o risco de ver anos de esforço desmoronar diante de uma crise, due to a market change or a more innovative competitor. Expanding does not mean opening multiple companies at the same time, but rather structure an intelligent model where one business strengthens the other, creating an ecosystem that self-sustains and grows sustainably, afirma Mattos
The owner of a car wash who notices the increasing demand for automotive aesthetics can add this service without significant investments. The small restaurant with loyal customers can launch a line of frozen foods or sell exclusive seasonings. The barber who understands what his audience consumes can create his own line of male products. A manicure that retains clients can offer online courses on extension techniques. The owner of a stationery store can add quick printing and on-demand printing services. In all these cases, the secret is not to start a new business from scratch, but to leverage the existing clientele and infrastructure to generate new revenue
Every small business owner needs to ask themselves: am I selling everything my customer could buy from me? Many entrepreneurs limit their earnings because they do not realize that the person who already trusts the service or product is willing to consume more. And this is the first step to expand without needing a large investment, destaca Mattos
Another essential strategy for serial entrepreneurship without taking risks is the decentralization of the operation. Small entrepreneurs who centralize everything themselves end up becoming the biggest bottleneck to their own growth. To scale, it is necessary to build replicable processes, delegate tasks and create a system where the business operates without the owner needing to be present all the time. If your venture depends 100% on you, he is not a business, it is a disguised job, alert Mattos
Besides the diversification of products and services within the same business, there are expansion opportunities in models such as licensing and simplified franchises. Many small entrepreneurs already have successful operations that could be replicated elsewhere, with a much smaller investment than expected. The main differentiator is in structuring a model that can be followed by third parties without compromising the quality of the delivery
The mindset of the small business owner needs to change. Many think that serial entrepreneurship is the domain of millionaires, but actually, are the little ones who benefit most from this strategy. Who learns to climb, diversify and structure processes grow sustainably and also protect themselves against crises and market fluctuations, conclude Mattos
