The ESG principles, that is to say, environmental practices, social and governance practices developed by companies are becoming increasingly important among investors, consumers, communities and the public power. This is because the need for environmental conservation, good governance and social responsibility promote a fairer and more balanced society.
The number of Brazilian companies that have adopted these principles, or at least declare to be supporters, has been growing in recent years. The Panorama ESG Brazil 2023 survey examined the adoption of ESG practices in the Brazilian market. One of the highlights shows why companies adhere to ESG pillars: for 61% of respondents, the practices aim to strengthen the brand's reputation in the market and only 40% stated that ESG aims to reduce environmental risks, social and governance.
Examining businesses for sustainability and good social and governance practices is a trend, mainly among the younger ones.In this sense, more than 60% of millennials – those born between the years 1981 and 1996 –they claim they would feel more inspired in a company that has a good ESG policy, just as they are more loyal to these companies. It is what a survey organized by the consulting firm Korn Ferry shows about the future of work
This is because younger generations of consumers observe all the processes of brands until the product reaches their hands, considering the social and environmental impact to choose a product or company. The same happens when choosing to work for a certain company
For Andrea Moreira, CEO of Yabá Consulting, that operates in the area of Sustainable Management and Social Engagement, to conquer, engaging and learning to work with millennials is a challenge and an opportunity that helps to enhance the purpose of companies, revisit and simplify the way of working, towards development
Besides that, the generation presents challenges for most business leaders, because the employees are, increasingly, looking for flexible companies that, at the same time, have an organizational structure that values social aspects and prioritizes good governance. This means that it is essential for companies to have ethical conduct, transparency and responsibility with the entire production chain.
ESG and the exchange between different generations
The 'S', of ESG, it concerns social diversity, including initiatives that eliminate prejudices. Logo, the intergenerational relationship, what is the exchange between generations, within companies brings benefits for both more experienced professionals and millennials
"The issue of ageism is urgent in society and in companies". It is a strategic agenda, because, in the desire to keep brands young or even due to innovation issues, people over 50 years old are, many times, disregarded in selection processes. On the other hand, companies also lose with the complete "juniorization" of the team. When companies do not value intergenerational integration, there are indeed significant internal losses that also impact the external audience, evaluate Andrea
Each generation has a different perspective on various aspects and, obviously, such experiences impact how these professionals embrace and value the culture adopted by companies
Different perspectives are essential for the expansion of the organization and society. Knowing the traditions and receiving new ideas is important for companies, since the future is the result of how differences dialogue and walk together
