The expansion of data automation systems, big data and specialized artificial intelligence models put us, again, at a time of great technological transformations. We see an exponential growth in the AI market — a study by Grand View Research indicates an annual growth rate of 37,3% until 2030. From retail to health, these applications are expanding every year, assisting companies and clients in improving their processes and some decision-making
It is no different in the financial market. Investing in automation and AI technologies, they are not only perceived internal benefits, como operações simplificadas e mais ágeis, but significant improvements for the customer experience, delivering a real value gain, afirma Willian Conzatti, co-founder of Concrédito,fintech specialising in payroll loans and accessible financial solutions. This technological transformation drives the company's growth and, I used to say, of the entire market, since it improves competitiveness and service offerings, continue
Next, the specialist lists the main benefits of the technology, based on your experiences leading the fintech. Check
1. Service faster and more efficient
With process automation, the clients enjoy faster service. AI enables the execution of operations, how the hiring of services, in record time, without the need for human intervention. This means less bureaucracy and more convenience for users, que podem resolver as suas necessidades de forma rápida e segura
2. Customized solutions
Artificial intelligence is capable of analysing large volumes of data in real time, allowing fintechs to understand the specific needs of each client. With that, companies offer tailored solutions, adapted to the profile and expectations of those seeking your services. This customization ensures a unique and high-quality experience — what guarantees access to solutions that meet not only current needs, but also potential future demands
3. Cost reduction and more competitive conditions
A automação reduz custos operacionais, a benefit that can be directly passed on to customers. With more efficient processes, the company can offer more advantageous conditions than the competitors, como taxas reduzidas e prazos flexíveis, making your products and services more accessible to the target audience
4. Fluid communication and anticipation of needs
Нічого загальних відповідей. When responding to questions and requests promptly — with an appropriate dialogue based on the institution's previous interactions, skill acquired throughmachine learning , AI enables more efficient communication with consumers.
Technology anticipates needs, offering solutions even before the client identifies the problems. Thus, create a relationship of trust and closeness, reaffirming public satisfaction
5. Security and reliability
Automation and AI also ensure greater safety in operations. With advanced data analysis systems, it is possible to identify and prevent potential risks, protecting clients' information and interests. This reliability is essential for those seeking peace of mind when hiring financial services
