In the competitive wine market, ensuring that the product arrives intact to the customer is as essential as the quality of the drink. A Comnéctar, e-commerce specialising in premium wines, mainly from the Old World, found in the packagingGoPack, from Termotécnica, the ideal solution for safe transportation and a unique unboxing experience
Safety in Transport and Damage Reduction
Desenvolvida para proteger garrafas durante o transporte, aGoPack significantly reduces damages in shipments, essential aspect for high value-added products, como vinos importados. “The wine is like a living organism. Bottles transported improperly can alter their original characteristics. The EPS GoPack packaging has high mechanical strength, capable of absorbing impacts and vibrations during shipping, in addition to maintaining the temperature, contributing to preserving the properties of wines throughout transportation to our customer's home, afirma Marcelo Heldt, one of the founding partners and responsible for the company's e-commerce operation
Com certificação do SENAI/SC e homologação em empresas logísticas como GolLog e Azul Cargo Express, the GoPack packaging ensures that bottles arrive intact to customers, regardless of the distance or transportation conditions
Since its foundation, a Comnéctar utiliza aGoPack in all your shipments. In over two years of operation, the company has already shipped wines to all states in Brazil, without registering a single broken bottle
Premium Experience in Unboxing
Comnéctar understands that the customer experience goes beyond the wine itselfthe moment of opening the packaging should also be special. Upon unpacking theGoPack, the customer finds the bottles wrapped in tissue paper, accompanied by a flyer and a QR code for repurchase, reaffirming the brand's premium identity
The company is inspired by the unboxing experience of brands like Apple, where the expectation upon opening the packaging adds value to the purchase. We make sure that the customer perceives the care we took from selecting the wine to delivery, reforça Marcelo Heldt
Practicality and Versatility
AGoPack is modular and universal, that is to say, adapts to different bottle shapes and even to glasses. Comnéctar utilises this flexibility to create promotional kits, como conjuntos de vinhos que incluem taças de cristal. The packaging ensures the safe shipment of these items without the need for additional packaging
Furthermore, o diseño modular permite la optimización del inventario, reducing the need for multiple box formats. This simplifies logistics and provides greater operational efficiency
Sustainability and Recycling
A Termotécnica also cares about the environmental impact of packaging. AGoPack is 100% recyclableand is part of the programmeRecycling EPS, that has already reused more than 48 million kilograms of material. This ensures that the transportation protection solution for Comnéctar wines is also aligned with sustainability practices
The partnership between Comnéctar and Termotécnica proves how innovative packaging can transform the customer experience in digital retail, ensuring safety in transportation, an unboxing memorable and logistics efficiency. Para a Comnéctar, aGoPack became a competitive advantage, helping to consolidate the company in the premium wine e-commerce sector in Brazil
