A Braé Hair Care, premium brand of high-performance cosmetics, set a revenue record this Black Friday, the biggest in its history. With discounts of 50% to 70% across the entire site, the company generated R$ 26 million – more than 100% growth compared to 2023, that was R$ 10 million
With the campaign "Braé like you've never seen before", the company developed a robust action with different fronts with influencer marketing at the center of the strategy, that besides the conversion into sales brought the brand even closer to its customers and attracted new consumers
More than 25 big influencers, like Adriane Galisteu, Deborah Secco, Rafa Kalimann and Paolla Oliveira, in addition to personalities like Gabi Brandt and Gil do Vigor, gave voice to the campaign. About 50Conteúdo Gerado pelo Usuário(UGC) created content to generate experimentation and more than 1500 affiliates highlighted the brand's exclusive promotions on their networks resulting in 15% of the company's total revenue. There are more highlights: 300 assets focused on conversion; 150 exclusive contents; and five internal marketing actions
"The result was exceptional and represents the strength and grandeur of Braé in the beauty market in Brazil". It is rewarding to see the commitment and dedication of the team in achieving such a significant number, it was a joint effort and exceeded all expectations. I am proud!”, highlights Renato Antunes, CEO and founder of the brand
Currently, Braé is one of the leading cosmetic brands in the hair care market, being present in 26 countries, in more than 25 thousand beauty salons and 5 thousand multi-brand stores, in addition to 12 kiosks between the states of Rio de Janeiro and São Paulo
