A ClickBus, solutions platform for travelers and road transport companies, registered a growth of 33% in sales ofticketsfor Rock in Rio 2024 compared to the last year the event was held. According to the company, the road traffic on weekends, heading to Rio de Janeiro, during the festival, surpassed Carnival and New Year's Eve
Among the main origins of travel, the city of São Paulo stands out representing more than 40% of the total sales volume for the period. The regions that grew the most towards the city of Rio de Janeiro were: Volta Redonda in Rio de Janeiro with 130% growth and Juiz de Fora, in Minas Gerais with a 111% increase
The road trip is a great option for consumers traveling to festivals, and online shopping makes it much easier to organize and anticipate passengers' schedules. There has been a great evolution in the sector and today there are modern fleets, equipped with special buses, in-flight services and Wi-Fi access, a true premium experience, affirms Phillip Klien, CEO of ClickBus
ClickBus invests in research and analysis of consumer profiles, and from the latest data it was possible to see that travelers are looking for road trips during the festival period to rest during the journey, for the ease of buying through the app and the competitive price
