A CHICOOH+, OOH and DOOH media trading desk, announced the creation of the RX Experience, new company focused on Retail Media and branding activation, that seeks to integrate data, technology and creativity. Focusing on advertising agencies, the RX Experience emerges as a complete solution, ready to meet the demands of the advertising market in all regions of Brazil. The new area will be led by Rogério Barreto, retail specialist with experience in major companies in the sector
With over two decades of experience in retail, Rogério Barreto, operations director of RX Experience, reinforces the potential of this new segment. Retail Media as a concept is a very broad area, it is an ecosystem with a series of particularities, specific areas and a lot of data analysis. Let's consolidate brand activations at the point of sale and offer advertising agencies a range of possibilities for brands to connect with the direct audience. Your journey includes remarkable passages through Carrefour, where he led the national visual merchandising area and helped implement strategies that align branding and performance in physical retail
Retail Media is recognized for its ability to combine primary data with personalization, offering an approach focused on the journey of those who consume it.According to the study "Latin America Retail Media Advertising Trends 2023", published by e-Marketer, Latin America is surpassing US$ 1 billion in investments with retail media advertising. This data refers to 2021, and the expectation is that it will reach $ 1,66 billion by the end of 2025.According to Barreto, the differential of RX lies in the complete integration of the brand experience: “RX will be an activation arm for the unfolding of campaigns for the brands. The agencies will rely on our expertise
Black Boy, CEO of CHICOOH+, highlights the importance of this initiative: “We are building solutions that value the role of agencies in the creative and execution process. Our focus is to offer innovation and security so that campaigns can take place anywhere in Brazil
With the RX Experience, CHICOOH+ reaffirms its commitment to the advertising market, expanding the possibilities of Retail Media and brand activation throughout Brazil. Whether in physical or digital retail, the RX Experience is ready to transform the point of sale into an engagement platform
