Capable of being accessed via smartphones, computers and even smartwatches, digital wallets have already become popular among Brazilians. According to a recent study by the consultancy Pymnts,more than 80% of the national population already uses this payment method, where the consumer adds funds to a virtual environment and can access it in a few clicks. In a global overview, Juniper Research data shows that transactions using this option could exceed US$ 16 trillion by 2028.
According to Walter Campos, general manager of Yuno, global payment orchestrator, the reason behind the success of digital wallets is due to the convenience of their use, que facilita a vida do consumidor nas plataformas de comércio virtual. Some other methods require the client to constantly switch screens or access the bank app separately, what hinders your experience, punctuate
Meanwhile, through digital wallets, the user does everything they need in a few minutes and without having to leave the platform. Isso faz ganhar tempo e aumenta as chances de sua compra ser efetivada, pois a mudança constante de ferramentas deixa o cliente suscetível a desistir da compra. Furthermore,a Yampi's study shows that complicated checkout processes are responsible for 27% of cart abandonment cases in e-commerce, que é quando o consumidor chega até à etapa final e desiste da compra, explain Walter Campos
The executive also points out that digitalisation has been the main theme of commerce. Another survey by Pymnts also indicates that Latin America stands out in the digital transaction revolution. This, в частині, it is due to the great importance of e-commerce here. O estudo eMarketer/Insider Intelligence mostra que as vendas por meio dessa categoria devem atingir US$ 200 bilhões na região até 2026”, explain
With that, to keep your business relevant, Walter Campos recommends that retailers pay attention to digital trends, since consumers are increasingly immersed in the virtual environment to make their purchases. In a country where there are 480 million devices in use,according to FGV, It is natural for electronic platforms to be prioritised by people who wish to make a purchase. Therefore, a recommendation to e-commerce players is to hire platforms that facilitate and allow the use of multiple payment methods at once, promoting financial inclusion and enabling its territorial expansion, закінчує
