The job market for entry-level professionals in marketing is becoming increasingly dynamic and competitive. The search for positions in this field requires students to explore various areas due to the comprehensive nature of this discipline. Among the main areas of activity are social networks, essay, SEO, copywriting, market research, product marketing and service marketing.ForVictória Carnieri, marketing specialist at the Internship Company, the initial challenge is to understand what the professional affinities of a person at the beginning of their career are.
"Upon realizing these affinities, the student can determine which areas of marketing interest him the most. For example, if someone is interested in the product life cycle and consumer profile, you can proceed to product marketing. If the person has more affinity with lead attraction and qualification, in addition to communication strategies and content creation, can do well in service marketing. If the professional has a more analytical profile, you can consider studies and market research, comment to the specialist
During an interview for an internship position or another junior opportunity, it is essential to highlight practical experiences that can add value to the company. For example, if the candidate participated in an academic project that involved mapping trade marketing strategies at points of sale or conducting market research to understand consumer behavior, this specific experience can be a great differentiator, that demonstrates the practical application of marketing theories, say.
The specialist shares some of the main trends in market growth.
1.Artificial Intelligence (AI)
AI has become increasingly integrated into the daily work of marketing professionals. AI-based tools assist in content personalization, campaign optimization and analysis of large volumes of data. Knowing how to use AI, from generating effective prompts to validating information sources, it is an essential skill for those who want to stay ahead in the market
2.TikTokization of Marketing
The trend of short video marketing is not exclusive to TikTok, but it has been expanding to other social networks, influencing the way brands communicate. Consumers are increasingly accustomed to this format of quick and engaging content, therefore mastering this language and using it strategically is crucial for those who want to stand out./
3.Content Marketing and SEO
The creation of relevant content continues to be one of the main strategies, but it is necessary to think about SEO (Search Engine Optimization) to ensure that the content reaches the right audience. Professionals who master the creation of more strategic content are much better prepared to generate qualified leads and boost brand engagement
4.Influencer Marketing and Micro Influencers
Influencers continue to play a crucial role in marketing strategies, but attention has turned to micro-influencers. With a more engaged and niche audience, they provide a faster and more relevant response compared to celebrities. Для молодих професійних, it is essential to understand how to measure the impact of influencers on the conversion and engagement of a specific audience
5.Email Marketing and CRM
Although some trends point to its decline, it remains one of the most effective ways to keep in touch with the customer. Through email marketing and CRM (Customer Relationship Management) strategies, companies can map the customer consumption journey and maintain a continuous and personalized relationship. Even in a scenario of changes and new media, the strategy still plays a fundamental role in consumer retention and engagement
It is always important to make the most of the graduation moment to explore activities that go beyond classes such as extracurricular projects, scientific initiation, junior company, among others. There are always opportunities to develop behavioral skills and gain new technical knowledge, concludes Victoria
