Uma campanha recente de mídia programática realizada em parceria entre Spotify Advertising e RankMyApp destacou a crescente relevância e eficácia dos anúncios em áudio no espaço da mídia digital. The campaign, cuyo resultados fueron presentados en el último MMA Impact Brasil 2024, schedule the launch of the new business front of RankMyApp, chamada RankMyAds, focused on specialized media
The Spotify Sparks event, carried out in September 2023, I had already highlighted the importance of the Brazilian market in digital audio. Now, the programmatic media campaign operated by RankMyApp in collaboration with Spotify Advertising reinforces the value of audio ads as a crucial component of digital marketing strategies
Results in Awareness
The campaign reached more than 1,3 milhões de reproduções de áudio, significantly expanding the advertiser's brand recognition across various audience segments. Furthermore, more than 5 thousand clicks were recorded, resulting in a Click-Through Rate (CTR) of 0,40%, reflecting the accuracy and relevance of the content provided to users
Conversions and ROI
Julio Frassei, Client Partner at Spotify Advertising, destacou que “os pontos principais para concretizar um formato eficiente para as marcas são visibilidade e resultados em conversão/ROI.The campaign generated over 144 thousand conversions for the advertiser's brand, including downloads, records and purchases, besides registering more than 16 thousand events, etapas cruciais no funil de conversão. These figures demonstrate a return on advertising spend (ROAS) of 28,75, highlighting the efficiency of the investment
Data Privacy and the Future of Digital Marketing
Leandro Scalise, CEO RankMyApp, emphasised the importance of data privacy and compliance with the LGPD. By integrating innovative ad formats and strictly adhering to privacy guidelines, we can reach a new level in terms of reach, accuracy and effectiveness of the campaign,"stated Scalise. He added that adherence to LGPD rules in audio ads campaigns is a growing reality in Brazil, raising quality standards in media operations and future digital marketing initiatives
For more information about the campaign and additional data, visit the Estudo de Caso de Anúncios de Áudio Completo.
