Budweiser proves once again that its history and that of music go hand in hand. With the new campaign"Bud Resale", created by the agency Africa Creative, the global brand presents a creative and genuine idea: to boost ads for e-commerce sites selling historical items from the brand's partnerships with the music world. From original posters of legendary tours to customized jackets of great artists, in addition to collectible cans featuring iconic rap figures, Bud helps these finds reach the true fans
The brand identified that these items are more than just objects: they are relics that carry the legacy of Budweiser in music and continue to move generations of fans. Therefore, the campaign takes a step forward by connecting these products with those who truly live and breathe music, driving your ads in a targeted and strategic way. In this way, Bud reinforces its positioning as the beer of idols and fans, celebrating your authentic presence in the musical universe
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