The food delivery market has experienced significant growth worldwide, and Brazil is not left out of this trend. With the growing demand from consumers for more flexible and convenient food options, the country stands out as an important player in the sector, representing 1,51% of the global revenue of the segment, according to data from Statista. In total, the global delivery market generates an impressive US$ 1,40 trillion
Impact of the Pandemic on the Delivery Market in Brazil
The Covid-19 pandemic was a turning point for the food sector. With social distancing measures and the closure of establishments, restaurants and bars had to reinvent themselves to survive. In 2020, the loss for the sector in Brazil reached R$ 60 billion, forcing entrepreneurs to seek alternatives to keep their businesses active
The delivery presented itself as the most viable solution. Platforms like iFood have seen a significant increase in demand, while the concept of dark kitchens — kitchens that operate exclusively for delivery — if proliferated, eliminating the need for a physical space for public service
Trends Shaping the Delivery Sector in Brazil
The future of delivery in Brazil promises to be shaped by several innovative trends. Among the main, stand out:
- Artificial IntelligenceProcess automation and data analysis are improving operational efficiency and user experience
- Drone DeliveryAutonomous vehicles are being tested to optimize delivery logistics, promising greater speed and efficiency
- Smart MenusMenus personalised based on the consumer's profile expand reach and include options for dietary restrictions and individual preferences
- SustainabilityEco-friendly and practical packaging that reduces waste is gaining importance, reflecting the growing concern of consumers for the environment
- Healthy EatingThere is a growing demand for healthier options, driven by greater concern for health and well-being
Challenges for Delivery Platforms in Brazil
Despite the growth, the sector faces significant challenges. The internal competition is fierce, with iFood dominating the Brazilian market and making it difficult for new competitors to enter. Furthermore, many restaurants are investing in their own platforms, increasing the competition
Logistics and efficiency are also critical points. With increasingly demanding consumers, companies need to keep up with technological advancements to ensure agile and quality deliveries, both in urban and remote areas. Another challenge is regulation and labor costs. The Brazilian government is discussing new regulations for app delivery workers, what can impact the sector
The Future of the Global Delivery Market
The global delivery market is expected to reach a revenue of US$ 1,40 trillion in 2025, with a forecast of reaching US$ 1,89 trillion by 2029, an estimated annual growth of 7,83%. China and the United States continue to be the largest markets, but Brazil also presents positive prospects. The projected revenues for the country are US$ 21,18 billion in 2025 and US$ 27,81 billion in 2029, an annual growth of 7,04%
In light of this scenario, delivery tends to become even more consolidated among Brazilians, offering a viable and convenient alternative for the food sector, especially in times of economic uncertainty
