Coursera, one of the largest online learning platforms in the world, revealed its annual student trends for Brazil, based on insights from over 27 million registered students. This year, Brazil ranks 9th globally in the total number of students on Coursera, highlighting the ambition and commitment of Brazilian students to enhance their skills and remain competitive in a rapidly evolving global workforce. Two main trends emerged in 2024: an unprecedented demand for GenAI learning and a growing preference for role-specific content to prepare for specific jobs
According to the report of theOliver Wyman "Como a IA Generativa está Transformando os Negócios e a Sociedade", 83% of Brazilians want training in AI, highlighting the urgent need for employers to provide relevant professional development opportunities. This urgency is heightened by the fact that acquiring skills in AI has become one of the main hiring priorities for Brazilian leaders71% of leaders stated that they would prefer to hire a less experienced candidate with AI skills than a candidatemore experienced, highlighting how essential these skills are becoming for professionals across all sectors
In 2024, enrollments in Coursera GenAI in Brazil have quadrupled, totaling 67.000 so far — the 9th largest in the world and ahead of Spain. On average, 6 students enrolled in the GenAI content every minute — an impressive leap of one registration every three minutes in 2023. Although the basic GenAI courses have remained popular, the focus has shifted to the application of GenAI at work, signaling a mature interest in practical applications of technology. In Brazil, 81% of workers use AI in their daily tasks.
Besides AI, Brazilian students sought courses such as English for career development, Introduction to Computer Science with Python, Google AI Essentials and Digital Marketing, highlighting the importance of versatile skills in today's dynamic job market. Basic level professional certificates, that do not require prior experience or a university degree, also had an increase in demand in 2024, including Google Cybersecurity, Google Data Analytics, Google Gestão de Projetos, Google IT support, Google Cybersecurity e Microsoft Power BI Data Analyst, ranked among the best in Brazil
In 2024, Brazilian students took assertive measures to prepare for the future of work, prioritizing skills in GenAI and other critical areas to stay ahead. Your learning successes, emerging amidst the challenges of GenAI disruption, demonstrate their adaptability, resilience and commitment to stand out in a global job market, said Christian Hernandez, Chefe da América Latina Coursera Enterprise. As we look towards 2025, the global push for AI literacy will only intensify, and we are committed to supporting Brazilian students with accessible and relevant education for work to thrive in an AI-driven world.”
Insights preliminares do Coursera 2025 Skills Report, that captures trends of students among students who come to Coursera through government learning programs, university students or corporate, indicate that the efforts of students from Brazilian companies closely align with broader student trends. The OpenAI and GenAI skills were the most sought after by Brazilian students, followed by Marketing and Email Marketing, Media Strategy and Planning, Network and Systems Management, Advertising and Campaign Management and Customer Engagement and Retention, enfatizando os esforços que estão sendo feitos para construir locais de trabalho resilientes e prontos para o futuro. These discoveries highlight the growing synergy between qualification initiatives driven by Brazilian institutions and the global workforce requirements. The next report will reveal the fastest growing work skills for 2025, extracted from insights based on the learning habits of Enterprise students on Coursera
Ten most popular courses in Brazil in 2024
- English for Career Developmentby the University of Pennsylvania
- Introduction to Computer Science with Pythonby the University of São Paulo
- Fundamentals of AIdo Google do Google
- Basic aspects: Data, data, in all partsdo Google
- Introduction to Systems Controlby the Aeronautics Institute of Technology
- Digital Marketingby the University of São Paulo
- Fundamentals of project managementdo Google
- Learning to learn: powerful mental tools to help you master specialized subjects[Aprendendo a Aprender] por Soluções de Ensino Profundo
- Fundamentals of cybersecuritydo Google
- Fundamentals: data, data, everywhereby Google
Ten most popular GenAI courses in Brazil in 2024
- Google AI Essentials do Google
- Generative AI for everyonefrom DeepLearning.AI
- Introduction to Generative AIdo Google Cloud
- Generative AI with Large Language Modelsfrom DeepLearning.AI
- Generative AI with Large Language Models from Amazon Web Services
- Prompt Engineering for ChatGPTfrom Vanderbilt University
- Generative AI: Introduction and applicationsfrom IBM
- GenAI for executives and business leaders: an introductionfrom IBM
- Generative AI: Fundamentos da Engenharia de Promptfrom IBM
- ChatGPT Prompt Engineering for developersfrom DeepLearning.AI
