Carnival is one of the most anticipated times for Brazilians after the year-end festivities. Some people take advantage of the holiday to travel, others prepare to jump the blocks or stroll with the family. This movement becomes important for traders, mainly to those who operate in e-commerce
For brands that want to achieve sales success this carnival season, it is important to start architecting strategies and planning as soon as possible, mainly in e-commerce, that became the main means of purchase for consumers. Daniela Torres is Partner and CEO ofSimple Innovation,company focused on business modeling for e-commerce, believe that this is the best way to get ahead of the competitors
It is important for brands to take advantage of this time to structure their online stores. The first steps to orchestrate the future are to look at data from last year, see what can be done differently, stay alert to trends, new technologies and the main changes in consumer behavior, comment.
Thinking of helping entrepreneurs and retailers with this preparation, Daniela has set aside other simple tips for the period. Check
Stay alert to the cash flow
Economically, this is the most important process for business, because it determines the financial health of companies. In periods like carnival, in which there tends to be a greater cash flow, it is necessary to be attentive to the inflows and outflows of money so that there is no mismanagement. Plan issues such as promotion values and discounts, free shipping, average ticket, payment to suppliers and investments should come first
It is very difficult to know what will happen in a month, mainly when we talk about online sales. We cannot have an exact idea of how many people will buy, what will be the best-selling products, inflation, among other metrics. So, the idea is to outline possible financial scenarios, to have greater control over the situation of your business, explain Daniela
Organize your stock
Managing inventory is no longer an easy task, even more so when there is a high number of orders in a short period of time. So that there are no problems such as lack of products, waste of goods, delays in shipping, among other difficulties, the ideal is to prepare the storage and distribution logistics in advance.
Mapping inventory data can help determine which products sell the most and the replenishment frequency of each item. Another tip is to have a good relationship with suppliers, because they will be responsible for the supply and delivery of goods, even with urgency. Still about the products in stock, it is necessary to pay attention to quality and validity, because this influences the customer experience.
"Investing in inventory management solutions is a great way for companies that are just starting out or that are facing difficulties in this area". The advancement of technology requires tools to keep up with this evolution, says the executive
Manage your shipping logistics
The shipping stage of goods is also an important point in the consumer's purchasing decision. Companies need to be concerned about delivery logistics, because the customer's expectation is to receive their product easily, fast and accurate will be in demand.
Some tips for having an efficient shipping logistics, are: to plan the delivery processes, mapping possible unforeseen events along the way and developing alternative routes; invest in product tracking technologies, that calm and give autonomy to the customer, contributing to a good experience; and betting on reverse logistics, that facilitates the exchange and return of goods, avoiding greater problems and further enhancing the shopping journey
