Black Friday 2024 has once again established itself as the main sales campaign for e-commerce in Brazil, bringing significant numbers that demonstrate the impact of using technology and personalized marketing strategies.Data from theedrone, exclusive CRM and marketing automation tool for e-commerce, they show agrowth of over 400% in Black Friday revenue, compared to the average of normal Fridays in 2024.
Furthermore, o número de pedidos na última sexta-feira (29/11) foi 300% maior que nas outras sextas de 2024 e os clientes da edrone registraram um crescimento de mais de 100% no valor médio dos pedidos realizados durante a Black Friday, even with the discounts applied on the date, what proves the importance of technological resources such as product recommendations and cross-selling
| Black Friday compared to other Fridays in 2024 | ||||
| Revenue | Revenue impacted by edrone | Orders | Average Ticket | |
| Average Result of Fridays in 2024 | R$ 4.973.061 | R$ 1.167.995 | 15.431 | 322 |
| Black Friday 2024 results | R$ 29.197.516,95 | R$ 6.993.348,64 | 70.938 | 411 |
| % increase in sales on BF compared to averages of other Fridays of the year | 487,09% | 498,75% | 359,71% | 127% |
ABComm estimated a 10% growth for the revenue of Black Friday 2024, passing from R$ 7,2 BI in 2023 for R$ 7,93 BI in 2024, with growth of 4,68% in Average Ticket of the products. The results obtained by edrone and Magazord clients exceed these expectations, proving that the use of technology combined with marketing and communication tools with customers increases conversions
According to some preliminary information received, we believe that Black Friday was a success, even taking into account the economic factors of the country. What leads us to believe that ABComm's estimate of R$ 7,93 BI, including the weekend, stay close to the national results, affirms Alexandre Crivellaro, market intelligence director of the Brazilian Electronic Commerce Association
The edrone, CRM platform and marketing automation, registered a total revenue of R$ 29,2 million (for an average of 500 clients) in just one day, 97% higher than in 2023. According to the e-commerce platform Magazord, that serves more than 2 thousand online stores in Brazil, the revenue from Black Friday 2024 was R$ 210 million, representing a growth of 31,25% compared to 2023
Gabriel Linardi, partner-director of Magazord, highlights that this growth is the result of the versatility of the channels offered to customers and the strategic preparation for Black Friday. "Attention to the details of each client's business is essential to drive extraordinary results", закінчує
