Less than two months until Black Friday 2024, the credit platformmeutudoconducted two national surveys to understand consumer behavior regarding purchase intentions for the period. With a total of 17.392 participants online, the data shows that even in the face of uncertainties and distrust regarding the discounts, Brazilians continue to plan purchases for the date.
Saving for Black Friday
The first survey, with 9.241 participants, indicates that only 18,1% of Brazilians are saving specifically for Black Friday purchases. Among those who are preparing financially, 57% start their savings one month in advance, while 21,1% start saving after Father's Day, that is to say, three months before the event
On the other hand, the perception of the discounts offered on Black Friday has generated doubts among consumers 33,3% of respondents believe that discounts are losing value each year, while 50% disagree with this statement, demonstrating a division in opinions about the effectiveness of promotions
What Brazilians intend to buy
In the second survey, that featured 8.156 participants, the focus was to understand which products are on consumers' radar. The data shows that 60% of respondents intend to buy various items, like home and decor products, food and drinks, beauty and cosmetics, besides fashion and accessories. On the other hand, 20,9% plan to invest in appliances and 17,9% on electronics and IT
In relation to expenses, the research revealed that 41,4% of consumers still do not have a clear idea of how much they intend to spend on the date. However, 32,3% stated that they plan to spend up to R$ 500, 19,2% up to R$ 3 thousand, and only 7,1% estimate an investment of over R$ 3 thousand
The results show that Brazilians remain enthusiastic about finding good deals. Although only a portion is saving for the date, the fact that many are planning indicates that people are increasingly attentive to their finances. Our mission is to help consumers make smarter and better-informed financial choices, observe Marcio Feitoza, CEO of meutudo
