The society deals, with greater emphasis in recent years, with a technological revolution in various areas of activity. In this way, the theme is always on the agenda in the market, drawing attention to Artificial Intelligence. The term has transformed the way companies handle their processes and objectives, generating frequent debates and concerns related to the use. From the consumer's point of view, with the use of advanced algorithms, it is feasible to identify needs, find better ways of targeting and offers true to expectations, a true personalization of service.
Artificial Intelligence and new opportunities for business
According to research by Microsoft, 74% of the micro, small and medium Brazilian companies use Artificial Intelligence in internal management. Thus, 63% globally achieved performance and profitability gains, according to the Global Tech 2023 report. The reason for this comes from the fact that the tool offers unique benefits for companies, how the capacity for large-scale data processing and analysis, fast and safe. In this way, there is a pattern identification, allowing the visualization of emerging trends. Furthermore, generateinsightsfor forecasting future demands or new opportunities
In this way, brings a strong impact on market competitiveness and assertiveness in decision-making. There is no way to escape this scenario: those who refuse to adapt totechwill be left behind, outdated and missing out on incredible business opportunities. The ideal, is to allow adjustments according to the brand's possibilities and pains, inserting precise strategies to elevate the results, indicates Tiago Sanches, cabeçaof sales of Total IP
The impact of AI on the customer journey
It is clear, today, how the application of the mechanism brings, for the entities, an enhanced understanding of the audience in question, understanding habits and preferences with greater certainty, consequently offering satisfying experiences. In this vein, the marketing and customer service departments make good use of the ability to personalize contact with thousands of potential buyers.
According to McKinsey, places with AI in the routine increased transactions by up to 30%. Already Gartner, foresees, by 2025, 80% of interactions being driven by innovation. These numbers make even more sense when we analyze the post-sale, as it significantly increases the likelihood of conversion and loyalty. The assistance offered to the user makes all the difference here, keeping in mind how to ensure more proactivity, speed and exceeding expectations, reveals Sanches
Logo, it is an excellent choice for companies wishing to position themselves ahead of the market and raise the level against the competition. "Currently, with the frequent variations in the technological context, adaptability proves to be an essential factor to ensure relevance. The adoption of solutions enabling this circumstance not only makes the customer happy, but also brings productivity, efficiency and agility to the demands, explain.
Within the market context, it translates into product recommendations, in fact, crucial to the audience, impactful campaigns and the centralization of the individual in each procedure.
The strategic implementation of the tool
According to the Global AI Adoption Index study, in Brazil, 41% of companies have already integrated Artificial Intelligence into their operations. In the financial aspect, an annual compound growth rate (CAGR) of 31 is expected,22% in the next five years, indicating an expansion in several sectors. "Still, not everything is rosy and to take advantage of all this potential, it is essential to go beyond operational tasks. From automations and integrations between other systems, extract the maximum from the machine, focusing on intelligent guidance, indicate the specialist
Among the challenges along the way, the lack of technical knowledge and the difficulty of adaptation tend to be common. In the survey, 17% of companies pointed out limited skills and lack of experience in the field. To achieve success, it is interesting to have partnerships mediating the project. At Total IP, in addition to having a multi-technology and highly skilled team, we have services aimed at communication between humans and modernization, howOmniRobot, Omni Chatand AI About the Transcriptions, score the manager. Thus, ensures an adequate investment, secure under the General Data Protection Law (LGPD), with good results and effects already in a short time
