A fintech Magie, that created a financial assistant based on artificial intelligence integrated into a digital bank on WhatsApp,registered a remarkable growth between June and August 2024. The bank saw a 190% increase in the number of users in the last three months using artificial intelligence (AI) to simplify financial transactions without the need to access a banking app. Since the beginning of 2024, the Magic, that initially focused on the high-income audience, has already moved more than R$ 100 million in transactions
Data from Santa Catarina
With a growing presence in several Brazilian states, Magic has been standing out in São Paulo, Rio de Janeiro, Minas Gerais and other key states. The platform has attracted a diverse audience, rapidly expanding its user base outside major financial centers
Between June and August, the fintech had an impressive progress of 288% in Santa Catarina, in addition to highlighting the sudden growth in other regions of the South such as Paraná and Rio Grande do Sul, with 212% and 190%, respectively. The national expansion plan of the tool aims for the market outside the Center-South of the country to recognize Magie as a simple and accessible platform
Through WhatsApp, Magie users can schedule, consult and pay bills — either by boleto or Pix — with simple text commands, audio or image, and also use a native password feature for additional security. This model eliminates many of the complexities found in traditional bank applications
We are revolutionizing the way people manage their finances, simplifying banking processes to make them as intuitive as sending a message to a friend,"affirms Luiz Ramalho, CEO of Magie. "Our goal is to democratize access to quality financial services", with the convenience and security that our clients deserve.”
Furthermore, the fintech has bold plans to expand its financial functionalities and, through Open Finance, want to connect to other banks. The fintech has also been investing heavily in security. Today, for example, already ensures that users' passwords are not recorded in WhatsApp conversations and uses robust protection systems to ensure the security of banking transactions. Soon, it should also integrate a facial recognition system
Transaction Security
Magie prioritizes security in all operations conducted via WhatsApp. We use advanced resources, how password protection for transactions, what is separated from the chat, and the features of biometrics and chat blocking on WhatsApp. Even in cases of number cloning or cell phone theft, transactions on Magie remain secure, ensuring that only the authorized owner can carry out financial transactions
Income in Magie
In addition to facilitating transactions, Magie offers a return of 100% of the CDI daily, without the need for additional actions. The yield is calculated and updated automatically in the account balance, providing integrated and practical financial management
