A Bagy, LWSA virtual store platform, digital solutions ecosystem, has just announced a native integration with Amazon. The goal is to expand the reach and enhance the sales of Small and Micro Enterprises (SMEs) online that use the site. The integration of the Bagy platform with Amazon will give retailers the chance to expand their sales with qualified traffic and greater visibility. The partnership allows Bagy to expand the base of entrepreneurs on the platform and attract new partners
We know that 50% of all national e-commerce sales occur in marketplaces. In partnerships like this with Amazon, in Bagy, our expectation, in addition to boosting sales from our network of retailers, it is also to attract new online entrepreneurs to use the solutions of our platform, says Pedro Rabelo, general director of Bagy
In the second quarter of this year, the GMV transacted by the LWSA ecosystem, that is to say, the GMV of Own Stores and the GMV transacted in marketplaces, the ERP operations and marketplace integrators reached R$ 16,9 billion in Q2 2024, volume 22,5% higher than Q2 2023. These growths, above the market average, they are the result of numerous integrations with tools so that retailers can accelerate their sales in their e-commerce and in the marketplaces.
Bagy allows entrepreneurs to create and manage their own sales websites, integrating into digital channels like WhatsApp and Instagram, in addition to supporting live commerce. Furthermore, offers a range of complementary solutions from the LWSA ecosystem, including the Vindi payment system, the logistics and freight services of Melhor Envio, and the management and ERP provided by Bling
"Our integrations include connections with other major marketplaces", allowing our retailers' online stores to provide an increasingly complete and satisfying shopping experience for their customers. With these initiatives, retailers carry out all their operations on the Bagy platform, regardless of which marketplace the sale is made, making your operation more efficient, highlights Rabelo
Impact of the digital economy in the last year
The integrations made by Bagy aim to meet a demand from the sector itself, that has part of the sales concentrated in these marketplaces and, furthermore, online sales have been growing in the country. Only in the first quarter of this year, sales increased by 9,7% compared to 2023 and reached R$44,2 billion, according to the Brazilian Electronic Commerce Association (ABComm)
The numbers highlight the importance of ensuring a competitive advantage, especially for small and medium digital retailers. The inclusion of marketplace functionality in the platforms is a fundamental part of LWSA's business strategy, that has the e-commerce segment as the fastest growing in the company, concludes Rabelo
