The Brazilian e-commerce experienced a hot first quarter in 2025. Só entre pequenas e médias empresas, the turnover exceeded R$ 1 billion (according to Nuvemshop data), with a growth of over 30% compared to the same period in 2024 which reflects the digital maturity of online retail and the increasing role of technology in the shopping experience
Among the main drivers of this growth is themarketing automation, que não só impulsionou o número de pedidos, como também elevou oaverage ticketdas compras. According to data from theedrone, specialized marketing platform for e-commerce, the average value of orders placed through automated flows reached£62,11, 4,above 90%the overall average of the sector in the period, que ficou em£ 345,19.
Stores that adopt automation can offer more personalised experiences, resulting in larger tickets and greater customer loyalty. Data-driven automation is shaping the future of e-commerce and opening new possibilities for companies seeking to grow smartly and scalably, affirms Rafael Bueno, head of sales at edrone Brazil
No primeiro trimestre de 2025, the segment ofFashionwas the most affected by automation, with over 170 thousand orders and revenue generated by automations of more than R$ 50 million.
The most profitable automation resources were
- Message after viewing productsR$ 16,7 мільйонів
- Message after abandoning carts£ 10,9 million
- Post-sale message£ 5,1 million
- Personalised product recommendations£ 3,3 million
Automations convert more than newsletters
Automations also demonstrated superior performance compared to traditional newsletter campaigns. The automated flows presented a25 times higher conversion per email sent, withopening rate of 18,89%andconversion of 0,79%, while the newsletters recorded14,11% of openingand0,3% conversion.
In practice, that means that every1 milhão de emails enviados, the automations resulted in7.898 orders, only against317newsletters. The integration between automations and newsletters has also proven valuable: e-commerceRamon's Bank, with the support of Sanders Agency, implemented an Auto Newsletter that automatically sends the best-selling products of the month, resulting in 135 orders and contributing to a 23% increase in the store's quarterly revenue — everything with unique configuration and continuous operation
With automation, we managed to create a routine that keeps the client always informed about the latest news — each month he receives firsthand the best-selling products and the favourites of the period. This strengthens the relationship and also generates more interest in purchases, all in a practical way, and personalised, affirms Marisa Walsick, CRM specialist at Sanders.
