A Auren Energia registered that 66% of the transactions on the carbon credit platform were carried out by individuals between the months of January and September. Sales to legal entities accounted for 34% of the volume. The portal was launched at the beginning of the year and has been attracting interest from global clients.According to data from the tool, 50% of the negotiations were conducted in Brazil and the other portion is divided between the United States, Канада, Germany, United Kingdom, France and Portugal. When evaluating users in the national territory, 40% of the sales occurred in São Paulo, 20% in Rio de Janeiro, 10% Belo Horizonte and the others went to the states of Brasília, Porto Alegre, Curitiba, Salvador and Fortaleza.
Attentive to the high demand from individuals on the site, Auren developed acalculatoronline that assesses the total CO2 emitted from daily habits and allows for compensation, through the acquisition of carbon credits.When accessing the portal, the user is directed to a behavior survey listed in 12 questions, that assesses the frequency of electricity consumption, gas, purchases, means of transportation, exchange of electronic devices, recycling practices etc. Next, a conversion factor indicates the carbon footprint, based on the GHG Protocol methodology, a global tool that guides companies in accounting for Greenhouse Gas emissions
With an agile and effective mechanism, the instrument indicates how many tons of carbon have been emitted and identifies which activities generated the highest volume of CO2. The system still projects the comparative impact of individuals within the national and global context during the same period to illustrate how the results of singular practices affect the planet. On average, an adult citizen emits between 3 and 4 carbon tornadoes per year
To minimize the climate consequences, the user can choose how they want to offset the emissions, opting for the acquisition of carbon credits from renewable energy or forestry projects of Auren Energia. The site offers the payment option via pix or credit card with installment plans, making the experience safer and simpler
"The journey of calculating the carbon footprint is an innovative feature", that was developed with the aim of encouraging individual responsibility and building a positive legacy. We created an educational navigation model to provide a clearer view of the impacts of our activities and encourage the public to offset their emissions in a practical and intuitive way, generating long-term results, says the Carbon Business Manager of Auren Energia, José Guilherme Amato
